subject: Glanz: China Set Up 50 Sales Subsidiaries [print this page] 2007 3 28 Galanz held in Shunde, "Microwave and life in the Chinese market will be electric," and invited famous media salon, activities climax after another, brilliant ideas, HC was carried out at home network live transmission. Here are some wonderful conversation at the Record.
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Reporter: I ask the beam president, now 10, how many wholly owned subsidiaries, joint ventures with dealers and how many? They intend to implement in 2007 how many of these companies?
Liang Zhaoxian: Hello, everybody, Galanz to promote innovation and development of the business today, has been promoted in the Chinese market was set up 50 subsidiaries, its joint venture with China, but also a joint venture controlled, but also gave the sign, so no matter what kind of form, I feel the key is to fit the local market, the situation of local businesses, as long as what kind of market-friendly form, Galanz are welcome. First, the adjustment, from the original factory marketing center, and local agents, distributors, joint venture set up after the first is the ability to integrate resources, and advantage. General Lee as me, was originally an agent Galanz Fuzhou, a joint venture today into Galanz the manipulator, he felt that adjustment is a very good adjustment, at least to adjust our partners a business mentality, is now the operator to stand on a point of view to planning the next five or ten years the integration of business, so put on the market, the market's passion, to reflect the market and the operation and management, both on a very high platform. So I think my friend mentioned how much cooperation with companies to develop, holding to the number, I do not feel important, the key is the joint venture is the best.
Reporter: I ask a question, said the joint venture this one, because many of agent had together, and that many of his own agents, the total original forest companies still exist, the original company is also the agent Glanz Some relations between the products, now also established a new subsidiary, how to handle this business relationship?
Lin Jianhua: I Glanz subsidiary Fujian Lin Jianhua, the original sale of the company now exist, but we have subsidiaries in December last year, just from the beginning, the original company is definitely a process, the sales company establishment, this is only temporary as we enter the sales company, but the original product, similar products Ye Hao, there is no conflict between the. Our position is a digestion process, the original operation is slowly digested products.
Moderator: Let me introduce you, the total forest in 2005, when he was operating the country's some well-known major brands, no less than 56, was also done Galanz total forest, but the scope of his business is relatively large, in December this year, Lin Zongcheng established sales subsidiaries in Fujian, he was general manager of a subsidiary, the total forest is now gradually discard the previous co-brands, focus specifically intended to do Glanz.
Lin Jianhua: Glanz now the brand is our own brand sales subsidiary, the former agent no matter big brand, after all, you are agents. Agents of this brand, we all know, may be the agent of this year, next year you dig up, and this sales company set up is our own doing, so we focus on this one to pay attention to Glanz.
Reporter: Glanz today as an old friend, an old journalist as household appliances, to 05,06 years Galanz observation, experience, and I simply talk about, and here to share media.
From Galanz to today, I saw each of its history, also see very clearly. 05,06 speaking from my experience, Glanz in a group of old people started to leave and transition, the media have burst a lot, but in December 2006 I had the opportunity of a multinational brand and a domestic brand of CEOs to do market research, went to Hunan, Zhejiang and Hebei, and I found other companies, look Galanz, I found that by adjusting the past two years found:
First, the strategic goal of more firm and also coordinates the industry is relatively clear, the basic product and marketing upgrade, management, basic place to upgrade I think, has the basic elements of downstream competition.
