subject: How To Succeed With Social Media? [print this page] Social Media is the new method of communication. It is the sharing of information over mediums like the internet in the form of word-of-mouth communication. In the video http://www.youtube.com/watch?v=04c8e_W8jmg, Michael Drew presents a view on how to build a build a civic conscience organization.
The video http://www.youtube.com/watch?v=04c8e_W8jmg starts with a reference to recurring cycles of life: Civic, Adaptive, Idealist and Reactive cycles, and how these cycles come periodically to change the way the world would want to communicate. The video http://www.youtube.com/watch?v=04c8e_W8jmg refers to the civic and idealist cycle as dominant ones. The civic cycle is for inculcating a social cause. It is not about big dreams, but of small actions followed by free expressions to "do your own thing and be yourself"!!
In the video http://www.youtube.com/watch?v=04c8e_W8jmg of "The Pendulum: Marketing in 2010 & Beyond", Michael draws our attention to the principal changes taking place in our communities in this era's civic cycle. He observes that the word-of-mouth communication is much stronger and faster medium with a much larger reach than an advertisement. This is the emergence of Social Media, which networks over mediums like the internet in the form of social networking sites like Facebook, LinkedIn, Myspace, instant messaging, blogging among others, which are ensuring that whatever the experience, good or bad, with a product or service or otherwise, the word does get out instantaneously!
The video http://www.youtube.com/watch?v=04c8e_W8jmg highlights that today's customers are much more informed, and are expecting that the organizations should deliver exactly what they promise.
Moreover, with the increased use and penetration of mobile technologies, the Social Media allows hooking onto it anytime anywhere. In the video http://www.youtube.com/watch?v=04c8e_W8jmg, Michael highlights the fact that we are moving into an era of transparency, and only advertisements will not win new customers. The video http://www.youtube.com/watch?v=04c8e_W8jmg stresses that organizations must study these applications of the new media and change the way they communicate.
