subject: Customer Acquisition 101 [print this page] It seems like they just come naturally to many with good locations or well known reputations. You may get a customer really quick and easy but it may also cost you a lot of money. The hard part is the aftermath, and this has everything to do with the ultimate fate of most businesses out there. You have your customer but keeping him loyal is a hard thing to do. The vast majority of business owners fail to consider this critical point and it results in some serious upside that most of us forfeit.
As a result of this, Peter Drucker a well known management expert continues to propose the viewpoint that a business will only thrive if it focuses on delivering customer satisfaction and not to make gains. This automatically spells that if a business only focuses its energy on getting the customers who are out there and thereby downplaying the potential of the existing customers, there will be a downfall.
The most expensive phases of doing the business are those parts where you have to go and attract a customer to walk into your shop. This said, you could only look at retaining the customer as the part that would be more cost effective if you compare the two. If you want to reduce the costs incurred during customer acquisition, follow the following guide.
1. You should build a good relationship with your customers always. Stop looking at your customers as an opportunity to mint money. You should show that you care for their wellbeing.
You can do that by first being inquisitive to find out if there is something you can do to make your customer more satisfied with your services. This way you will be able to build some trust with your customer and the more referrals you will get.
The nice thing about having this approach is that once one customer is satisfied, he will get others knocking.
