subject: It Store Will Not Be Replaced Differentiation Reflected In The Service [print this page] Recent years, with the continuous influx of foreign circulation types and market philosophy and business model of continually updated, the traditional home appliances and IT Marketplace stores face even greater challenges. Meanwhile, all kinds of consumer electronics products will have more complete, the accelerating pace of upgrading to attract more and more consumers enter 3C stores for consumption. In Beijing 20073C Marketplace Forum, different business state sources on how to provide more quality business marketing services, how to create a store of their own business characteristics, and then for the increasingly competitive market, consumers have more recognition given to the interpretation of .
Zhongguancun Electronic Traders Association
Lu Ruiqing
IT Marketplace will not be replaced
IT Marketplace also known as a street centralized business district, 80% are concentrated in one street, which is determined by the law industry. Incomplete statistics, Zhongguancun IT now has 12 stores, Beijing IT electronics market share 70% of shipments.
IT Marketplace Why is the main channels? There are several reasons for this: First, the consumption pattern fixed. IT stores after 20 years of development, the formation of the Chinese people "buy a computer to computer city" concept of relatively fixed consumer. Second, the price is cheap weapon. Electronics City, the competition for many businesses to further reduce prices. Third, the variety of products. Because IT products include a rich store, consumers can come to a store he wanted to see on all products in all of, and can goods than many have great choices. Fourth, young people become a major regular consumers. Among them, 30 years of age accounted for 85% of this age group as the major consumer groups support the store. Fifth, IT stores can provide more professional service. IT store real estate, business and IT industry, the intersection of the three laws. We buy television sets can see three to ten years, but a computer more than 1 year and a half on the need to upgrade or replacement, which is the characteristics of IT products by the decision. IT store's sales staff is almost half of the experts. Sixth, the installed capacity of business advantage. Seventh, the soldier ants have made great contributions. There are people sacrificing time, people come in, died today, 15%, 20% tomorrow to enter, they have soft shoulders hold up this industry.
The competitive landscape of China's future What store? IT stores, appliance stores, chain stores and other foreign channels will be there, these channels have their own advantages and disadvantages, but also has its own specific target audience, are complementary relationship between them, not substitutes.
Suning Wang Jun, Assistant General Manager of Beijing region
Suppliers connected directly with the consumer
Store homogeneity present more serious, more is to sell products in a store inside. Why would consumers choose your store to buy products? Loyalty to the store is not stable so far, so chain tends to adopt extreme measures, such as through a price war to attract customers, enhance customer focus. But the stores would not be development without characteristics. Suning focus more pre-sale services will be with suppliers to communicate new products to market before the good, the store where there will be some custom models.
Suning 3C
computer products into the store just a few years, our sales last year accounted for only less than 2 percentage points to 51 this year to upgrade to 8 percentage points. How do we put such a rapid growth of 3C products, services all? How do we provide consumers with a number of pre-sales service? How to trend lower and superior market trend to provide consumers with accurate Shopping guide direction.
Suning and IBM, has completed a chain of sales channels in the first SAP system, from April 1 last year to the current run, well done our B2B docking and suppliers, as well as a number of after-sales service on all achieved remarkable results. At the same time, we invested in Beijing an automated shipping logistics services. Through the hardware into the training of personnel for software, let us know more about the needs of customers and suppliers.
It Store Will Not Be Replaced Differentiation Reflected In The Service
