subject: Xie Xin Group Of The United States Extended Warranty: Appliance Service Is A Price [print this page] 2008 3 5, 2008 3 5,
States United States
Electrical
Held in Beijing, "GOME 'home security' extended warranty product promotion conference" for
Home Appliances
Sale of products and maintenance and other aspects of the problem to occur
Consumption
Provide protection. Following
U.S. extended warranty China President Xie Xin Group
Statement.
Xie Xin: Wang, Manager Liu, Mr Guo, the press, all the leaders, are very pleased to have the opportunity to extend the warranty on behalf of the U.S. group to discuss with you here on the extension of insurance business carried out in China, as well as international extension of some general insurance business.
Extended warranty business in China has just begun, but Europe and the United States and Japan, has 40 years of development history, many developing countries have also carried out extended warranty business for many years, so it is in a foreign country is not a new thing, but in China is a very advanced concept. For example, the purchase rate of foreign household appliances has reached 40%
Computer
Products accounting for almost 60? 80%.
Me briefly explain the situation of the United States group extended warranty, extended warranty groups the United States is the world's largest package of warranty to the customer
Service
One of the companies, headquartered in Chicago, we have more than 30 countries around the world have branches have branches, subsidiaries, and the operations center more than 40 countries, such as call centers and service
Network
Management
Centre. Meanwhile the United States extended its wholly-owned Warranty Group, three professional
Insurance
Company for the U.S. extension of the world to fulfill their obligations to provide extended warranty service contract implementation.
I would like to briefly explain the business model of international extended warranty, extended warranty business actually generated a total of the five parties, consumers, retailers, manufacturers and the manufacturers authorized service centers, and extended warranty groups such as the United States and all-round package service provider. Consumers can spend very little money to get a very satisfactory service, and a greater confidence and peace of mind service. Retailers can increase consumer loyalty and satisfaction. U.S. extended warranty from the middle group in this commitment and obligation of a comprehensive risk management, and contract management role.
International extended warranty business for a total of three items, the first and most important one, that is, product development, risk management and capital operation; the second is the sales and market promotion; third of service network management and including dispatching, billing, this is real and three phases of the warranty. So as long as retailers such as with the United States extended full package of service
Cooperation
, It can sit back and relax. International extended warranty business, we also made some adjustments, any hardware as long as the original warranty period of 6 months, whether or not repaired, can the United States in the country to buy extended warranty service. We provide extended warranty services 1? 4 years, so with manufacturers 1 year, in fact we provide to consumers is the 5-year warranty. At the same time extended warranty contract can be expected with the purchase of hardware, for example, you buy
Mobile
Or computer, or your second year you bought two years extended warranty, with factory a year for three years, to the third year of computer you want to sell, if you do with resale price maintenance contract will be high, extended warranty contract is to go along with the hardware. In addition, we have a broader scope of the warranty, such as
Remote control
Failure or damage, or because of the sudden jump in voltage sag caused by electrical fault, normal wear and tear or normal moisture failures, these are three bags in the factory inside the factory warranty which is not normal, which is extended warranty on the factory guarantee a good supplement.
Extended warranty to carry out in China in addition to the international push to extend security services outside of China, we also brought the idea of updating, that is, service is the price. Why is a price? We all know that manufacturers have warranty, but the manufacturer's warranty period longer, I think we all know that the longer the warranty period, the higher the cost, this is certain, the higher the cost will be reflected in retail prices of hardware, which, in a certain sense speaking, or from the theoretical sense, consumers buy more than one year even a one-year factory warranty products, when in reality he was a passive consumer. So the international extended warranty business in China, is actually right in the consumer point of view of liberation, we are right back to the consumer to consumer, consumer rights on the service and returned to the consumers, because consumers can choose, I would in the end is two years to one year warranty or the warranty or warranty for four years.
Xie Xin Group Of The United States Extended Warranty: Appliance Service Is A Price
