subject: advance your seo [print this page] The most valuable use of AdWords for SEO is to investigate keywords. Keywords are the foundation of any S.E.O campaign and even if you are a professional in your niche, you should always research keywords just because users often search for quite unexpected keyphrases and keywords you as an expert will never think about. Of course, what matters most for serious rankings is which keywords your target market is searching for, not which keywords you as an expert think are most well liked in a selected niche.
to find what users are looking for, you need a key phrase research tool. It is true that there are lots of special ( free and paid ) keyphrase analysis tools but Google AdWords Keyword Tool is light years ahead of them all.
It is straightforward to use AdWords to analyze keywords. You may either enter the URL of your internet site or put in some seed keywords, the tool will then immediately generate an entire bunch of recommended keywords. Look at the results and shortlist all the keywords that appear relevent and have a fair global search volume.
You might want to rank well for all the generated keywords, but its best to target all you efforts on a select few. The idea now is to find keywords that are relatively simple to optimize and yet have a reasonable search volume. These would be the keywords with the least compitetion in Google. Go to Google.com and enter each of your short listed keywords ( one at a time ). It's best if you search for the precise phrase, so surround your keyword with double quotes. Note how many web results there are for every one of the phrases. Now you have picked up the 'Number of web results ' for each keyword, calculate competition proportion by divding it's 'Global search volume ' by the 'Number of web results '. The keywords with the higher proportions are the less complicated ones to optimize.
You can now start a SEO campaign for your keywords however you'll see next, it could be much wiser to start an AdWords campaign instead.
after you have picked your keywords, you need to determine if these keywords truly work for you i.e. If they convert properly. Regardless of how definite you've been when picking your keywords, if you do not test them in practice, you can not know for sure if they work best or do not. You can pick rewarding keywords with high world search volume and low levels of competition and still end nowhere.
for example, for this web site - webconfs.com we could try optimising for the keyword "search engine Optimization". It might take a year or thereabouts with plenty of effort to get to the first page on Google for "search engine optimisation and still one can never be sure this may occur.
nevertheless let's pretend this happens We manage to top Google for "search engine optimization after a year of hard S.E.O work. To our best dissatisfaction, even the first place for "search engine optimization on Google did'nt bring the expected results because the bounce rate for this actual keyword turned out to be exceedingly high. Since we don't provide S.E.O Services plenty of people reaching us via "search engine optimization" would possibly not be getting what they are searching for. Instead, smaller popular keywords, such as "S.E.O Tips or "SEO Guide might have lower bounce rates and may perform better than "search engine optimisation did for us.
The result is not surprising but the price paid is. If we had launched an AdWords campaign, it would have saved plenty of trouble. We could have spent $20-50 on AdWords for "SEO and it might have taken us a week or less to figure the bounce rate for this keyword is extremely high and it makes no sense to do organic SEO for it. These $20-50 on AdWords would have spared a year of wasted S.E.O efforts
SEO Services in Bristol for search engine optimisation in Bristol can help take you that extra mile.
