subject: Jiangsu: Total Product Sales Of 1.615 Million Units Bringing Home Appliances [print this page]
Province on February 1 last year started
Bringing home appliances
Work, as of December 31, the province's total sales of home appliances to the countryside Products 1,615,000 units (pieces), sales amount of 3.38 billion yuan; the province had 397 million yuan subsidy, subsidy rate of 93.44 cash funds %. The policy of the province expand domestic demand, growth and improvement of farmers played a significant role in life. But with the expansion of the scale, after-sales
Service
And other problems gradually exposed.
Provincial consumer association survey showed that most of the farmers consumer products and home appliances to the countryside in general is quite satisfactory after-sales service, but some
Solar water heaters
, Small appliances and other successful brand varieties in the rural service network outsourcing the daily management of the selection and there are some problems, poor awareness of individual network services, after-sales service is not standardized, damaged brand image. A purchase of a brand in Hangzhou
Refrigerator
The peasants, refrigerator side has condensation suspected cabinet insulation problems, telephone repair, arrogant attitude toward each other coldly refused. Received a lot of parts of this CASE
Complaints
. Provincial Consumers Association Secretary-General Tongtian Wu said that as rural areas to buy home appliances short time, some issues have not yet revealed. As time goes by, one after another into the failure of these appliances will peak, after-sales service will become increasingly salient.
In consumer association released a report, has sold the "home appliances to the countryside" products
Service
Rate of 12.6%, 10 times higher than normal. The after-sales service network in rural areas less difficult to guarantee the quality of personnel, farmers convenient access to after-sales service. Appliances to the countryside was tabled in the international
Financial
When the crisis spread, popular with farmers this year will continue this policy of friends welcome. However, some manufacturers of after-sales service difficult to keep up huge sales. Many appliances product replacement soon, a model from the actual launch bid to rural markets, a long cycle, may no longer meet the market demand. Once the cut-off lag models and these may lead to zero
Fitting
Lack of supplies, after-sales service are hidden.
Nantong specifically organized for the appliance manufacturer located in the county's special maintenance stations unannounced visits, covering TV, refrigerators, washing machines and other 9 species, involving Haier, Skyworth, Siemens and other brands 26. Among them, 38.33% good service attitude, a good 51.67%, the average 10%. Unannounced visits to the virtual breakdown of the types of appliances, the various points of the telephone connection rate was unannounced visits to 100%, provide on-site services for large home appliances home the day after reservation services 34%, can carry 65% of door receipts, unity Dress and identity accounted for 78%.
In Xuzhou city survey, when asked about the countryside of rural consumers to purchase home appliances products when what concerns: that the poor quality of goods, accounting for 16.11%; that fewer service outlets, accounting for 15.56%; that service poor, accounting for 11.11%; that the returned hard goods, accounting for 7.78% of total investigation.
Address the problem, Tongtian Wu believes that relevant departments should strengthen supervision to ensure that "home appliances to the countryside" quality of products meet the relevant requirements, and to promote after-sales follow up. Companies that do not meet the requirements in time penalties, cancellation of their production and management "appliances to the countryside" products eligible for, and timely information to the public. Current "home appliances to the countryside" after-sales service of products for each brand separately and follow a low efficiency, it is suggested by the government-led integrated use of existing service outlets, service outlets will be incorporated into a unified platform for the province; the same time that the information appliance maintenance services platform and unified acceptance of repair information, coordinate and arrange "home appliances to the countryside" products repair services.
Jiangsu: Total Product Sales Of 1.615 Million Units Bringing Home Appliances
