subject: Appliance Industry Under The New Economic Opportunities And Challenges [print this page] To increase the purchasing power of farmers to accelerate rural consumption to upgrade and expand rural consumption, and promoting the coordinated development of internal and external needs, the approval by the State Council, Ministry of Finance, the Ministry of Commerce decided to start from December 2007, in Shandong, Henan, Sichuan Province, carried out 3 "
Bringing home appliances
"Pilot. Farmers to buy the pilot provinces
TV
,
Refrigerator
(Including refrigerator), three types of home appliances and mobile phones to rural areas of products, from the central and provincial finances by product
Sell
13% of the price of direct subsidies to farmers.
"Appliances to the countryside," the pilot made a good practical results, to Rural household appliance market played an important role. According to Commerce Department statistics, from 2008, the pilot provinces, "home appliances to the countryside" sales situation, the pilot provinces to enhance the average sales rate of 30% faster than other regions of about 167 million rural residents who radiation, the total sales of 4.0 billion yuan, to the countryside as rural consumers preferred products. According to the pilot and the investigation, the Ministry of Finance, the Ministry of Commerce announced in October 2008 to expand the promotion efforts will be four categories of farmers, for the market potential of products under the "home appliances to the countryside" to promote the scope, specifically including: color TV, refrigerator (with freezer ), mobile phones,
Washing machine
, With an increase in the washing machine when the pilot, regional extended to 14 provinces, autonomous regions and cities with province. In order to effectively promote the development and promotion of Chinese home appliance industry, domestic demand, Chinese Premier Wen Jiabao in November 19, 2008 State Council executive meeting, study and plan to promote the healthy development of textile industry policy measures, the meeting identified the promotion of textile industry of health development of policies and measures 6, in which the first is "to expand domestic demand across the country 'appliances to the countryside'." Since then, the "home appliances to the countryside," spread across the country, in the subsequent deployment has gradually increased
Air conditioning
, Water heaters, microwave oven, induction cooker and other products.
"Appliances to the countryside" is the impact of the next few years a major event in China's home appliance industry, through the implementation of the "home appliances to the countryside" policy will lead to refrigerators, freezers, washing machines and other home appliances sales growth, would contribute significantly to start-up and pull l the rural market potential of domestic demand.
2008 output value of China's home appliance industry 682.3 billion yuan, up 13.9%. Among them, the household refrigeration appliance industry output value of 148.5 billion yuan, up 4.2%; domestic air conditioning industry output value of 238.9 billion yuan, up 14.5%.
Although the output growth than in 2007 but large fluctuations arise because of the economic environment, business situation and presents high to low trend growth rate from the monthly output can be seen that the monthly year on year growth rate declined to 12 months has stopped growth.
And industrial output similar to the Chinese home appliance industry sales in 2008 to 667.9 billion yuan output value, up 13.3%. Among them, the household refrigeration appliance industry sales value was 148.2 billion yuan, up 7.8%; domestic sales of air conditioning industry was 238.3 billion yuan output value, up 13.1%.
2009, the Chinese economy is facing many difficulties and uncertainties of international
Financial
Impact of the crisis is still ongoing, national economic downturn will take some time to adjust short-term is difficult to embark on road to recovery, weak domestic consumer demand will be for a long period of time in the troubled Chinese home appliance industry, part of the test a low product demand inevitable.
2009, the national policy for support for China's home appliance industry, more than ever, and to withstand economic fluctuations will play a key role. The domestic market, as the country's policy of stimulating domestic demand effect of gradually revealed, the state of the urban and rural infrastructure investment to increase, accelerating the pace of urbanization, especially in the "home appliances to the countryside" policy fully under way, under the influence, will be able to stability of the basic needs of rural markets, washing machines, refrigerators, air conditioning, a storage-type
Water Heater
, Microwave and cooker, etc. will benefit from this policy.
Exports, the external needs to be reduced, expected the Chinese government in 2009 to keep its currency stable, will also increase, including household appliances, including a number of mechanical and electrical products export tax rebate rate, which will slow down China's export market, home appliances decline. More importantly, due to the global home appliance production base in China's position is difficult to replace, order, and will not be a large number of transfers, the export market, although it will have certain degree of atrophy, but the downward trend will gradually ease.
Appliance Industry Under The New Economic Opportunities And Challenges
