subject: States United States To Build New Refrigeration Section Of Maker Marketing Model [print this page] "Dog day" along with the increasing temperature of the hot come, States United States carrying Haier, Siemens, United States, and Hisense, Panasonic, Samsung, LG and other well-known brand launched more than 30 "dog day war mobilization order", China sold the U.S., and manufacturers, logistics, after sales were nearly one hundred people gathered for the U.S. Beijing headquarters of the country, fully integrated manufacturer of superior resources, to ensure the country section of the U.S. refrigeration products sourcing, logistics and service in all aspects of leading.
Number of joint marketing initiative to build a new model
The refrigeration section on GOME, GOME Group, the joint command of more than 30 manufacturers nationwide marketing model cooling section, not only from the scale and form created from the history of China's household electrical appliances more than the first. In season, the manufacturers often face to face to price shopping, and the cooling section, the country will be more than 30 U.S. manufacturers together to conduct joint marketing model, the first time in the household appliances industry; compared to their previous vendor for the war or regional war, the cooling section is the first national joint operational mode manufacturers; the past, the company sold more limited cooperation in their adoption of marketing departments, and the related sales, logistics, services, multi-level aspects of depth, comprehensive cooperation model is an industry first.
Information sharing between firms, greatly reducing the intermediate part of the marketing process, reducing the marketing costs of various manufacturers to ensure the country's low-cost high-quality U.S. products. The "National Refrigeration command center," The establishment of the national resources through the company's overall level of the distribution and service teams in the command, ensure adequate supply of the country and the United States and cheap delivery, installation and other services in place in time.
This, industry sources said a number of manufacturers a full range of integrated operational command was the first time in the history of China's household electrical appliance, which fully reflects the country the United States six months to the consumer, since the factory adjust win-win strategy of an all-round burst synergies. This change in coordination over the past confusion in single combat, through the effective integration of resources and interactive, making the overall strategy to achieve fast, accurate and efficient. States sign the United States and China manufacturers together this collaborative mode of operating companies into a new phase, and consumers become vendors and manufacturers seek common ground among the biggest beneficiaries of innovative marketing model.
Information systems optimize the industrial chain docking
2007 first half, Gome Group, China's home appliance chain industry as a leader, met with Haier, Changhong, Siemens and other manufacturers in full swing the country the United States manufacturers in the industry to implement new modes of cooperation. June, Gome and Yongle of the ERP system, announced the completion of docking, which means the total integration of the country to complete the U.S. Paradise, the two sides further embodiment of scale advantages, and quickly opened the gap with competitors Gome. Later, the country with 350 U.S. suppliers seamless ERP and other information systems.
Relying refrigeration section of the third country the United States, China and many famous U.S. appliance manufacturers were at a deeper level information system docking, docking in addition to sales information, logistics, customer service, after sales information chain also made a number of docking, which more optimized for market integration and deployment of resources.
ERP vendors such as information systems integration will ensure the timely supply of the country the U.S. added the deployment, accelerating consumer goods in the transaction is completed quickly out of warehouses, delivery, installation, service processes, thus ensuring the company's shipping efficiency and ensure the country U.S. Marketplace abundant supply of goods in order to avoid out of stock, out of stock and so on.
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States United States To Build New Refrigeration Section Of Maker Marketing Model
