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subject: Market Awareness Of Multiple Low [print this page]


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Water Heater

Compared to a heat pump water heater can save 825 kWh of electricity per year. If 10% of the country replaced the water heater heat pump water heater, you can save 3.3 billion a year of electricity. However, energy efficient heat pump water heater for domestic water heaters now account for only 1% of the overall market share in the consumer's awareness is very low. The experts interviewed pointed out that the heat pump water heater order to spread in China, also break the multiple bottleneck.

Low consumer awareness

According to the National Development and Reform Commission Zhang Jianguo, Chief Engineer, Energy Conservation Information Dissemination Center briefing, heat pump water heater is absorbed by the air heat pump system to take water, energy efficient electric water heater is more than 4 times, is the world's most advanced energy-saving Green hot water systems in the world. The reason why energy-saving heat pump water heater, because of its energy is only 1 / 3 from the power, and the remaining 2 / 3 of the energy from the atmosphere. It is based on the principle of minimal energy, absorb a large number of low-temperature heat in the air, compressed by the compressor into high temperature heat transfer to the water tank, heating water, so low power consumption and high efficiency. These advantages have enabled the heat pump water heater the past two years the rapid rise in China, will be completed in 2008 sales of 300,000 units, compared with last year, business machine sales by about 70%, console sales have increased by about 30%.

However, according to Xinhua

market research firm believed the survey data shows that although sales of heat pump water heater has grown from 30 million yuan in 2003 to grow to 1.02 billion yuan in 2007, but the domestic heat pump water heater is still relatively low penetration?? 2007 Household products in less than 10 million units sold in the domestic water heater market, our share of less than 1%. Heat pump water heaters in Japan is relatively mature, the annual sales of more than 100 million units, accounting for the electric water heater for 70% population share. International Copper Association, a recent survey also showed that 96% of domestic respondents indicated never heard of heat pump water heater, but do not understand the principle and energy-saving features.

Guangdong Province

Home Appliances

Chamber of Commerce, the Technical Commission of new energy electric wall Tang Kui that, as an innovative energy-saving products and heat pump water heater is a new thing, is just the alternative, not a necessity. For consumers,

Gas Water Heater

, Electric water heater works is relatively easy to accept, but the air source heat pump products use the concept of air production of heat for ordinary people seems a little "fantasy", so consumer awareness requires a long process. Gas water heater had also experienced more than ten years of market penetration, heat pump water heater is also facing difficult market enlightenment. "So, the industry needs to unite to vigorously promote." Wang Lei of China Household Electrical Appliances Association Deputy Secretary-General believes that the joint promotion of heat pump water heater can be wide public awareness. Heat pump water heaters in China in 2007 achieved sales of around 10 billion, there is great potential market for space, but a significant number of consumer groups and even users do not understand it. Low market awareness not only for business development there is resistance, but also affect the development of a new industry.

International Copper Association (China), Cheng Yung-new senior marketing director, also said consumers do not know much on the heat pump water heater, the order of the industry has yet to be established, the relevant standards and regulations are not issued, these factors have limited the industry development, which requires the industry together on promotional products.

Technical bottleneck has not yet reached

Beijing University professor Li Hongqi that heat pump water heater technology is not mature, which is one of their market development of resistance.

Li Hongqi, said compressor technology is not complete and tank technology is immature and heat pump water heater industry is facing the most critical technical issues. At present there is not yet an enterprise to provide specialized compressor compressor heat pump water heater, most products and

Air conditioning

Use the same compressor, but in fact it may cause some problems compressor. Because of this, companies in product design must accommodate the compressor, thus affecting the overall performance.

Market Awareness Of Multiple Low

By: yaya




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