subject: Small Household Appliances Enterprises Concerns Raised By The Relentless Expansion Of The [print this page] Recently, lively Recently, lively
Bringing home appliances
Bidding has finally come to an end. However, insiders call the newspaper said home appliances to the countryside policies to stimulate consumption and boost domestic demand, while for many of
Small appliances
Enterprises to provide a living space, but at this stage of development of rural household appliance market is relatively backward, third-party monitoring and inspection system is not perfect, a large number of SMEs in the countryside looting the market, may trigger a new round of reshuffling the rural market with no order competition.
Reporter then login information management system for home appliances to the countryside, the countryside home appliances manufacturing enterprises in the list, in addition to the familiar Haier, Midea, Gree,
TCL
The same side, Xiamen Overseas Chinese and other national brands have emerged, including the Changling, Xiling, goldfish, daffodils, duckling and a number of years ago out of place in the competition brands. The same time, there were many unknown brands, like all things hair, Haili Shi, race billion, Chen Yang, Danone and so on.
Crazy expansion of SMEs
All successful home appliances manufacturing enterprises in the countryside, was undoubtedly the largest number of Ningbo. Currently in the record management system for home appliances to the countryside of 163 manufacturing enterprises in Ningbo to 43 the number of enterprises as much. In addition to the successful tenderer for the waveguide and the Oaks
Mobile
Products, the remaining 40 enterprises are all successful
Refrigerator
And two types of washing machines.
Reporter, that most successful small and medium enterprises in Ningbo was not well known. Ningbo WANSFA optical technology company, Electric Company,
Zhejiang
Fujitec Electric Company, competition million Electric Group, Ningbo Chenyang Electric Company, Ningbo Lamo Electric, Ningboboke Electric, Ningbo Ke fly a large number of electric companies, SMEs, the number of successful products were more than 8, some the number of enterprises reached 20 winning variety.
These enterprises, most of the product brands and corporate names consistent. However, there are many brand alone, even a company has three brands. Like the Sanyo brand electrical Ningboboke flying deer, Ningbo center Kawasaki brand appliances, Ningbo Da appliance brand to include the European School, Danone, wife, Prince 3. Ningbo South Electrical Appliance brand was little Swallow, and
Cixi
Goldfish companies have daffodils, goldfish brand, Ningbo Changfeng electrical friendship between the brand is 10000, Ningbo Shunda Industrial brand is small peacock.
More surprising is that competition billion, morning sun, Dulux, Haili Shi, everything is made in China and other brands are well-known trademarks, but the few enterprises to obtain the "China Famous Brand" of time are in 2007 years. Where everything is made after a lighter company, in 2005 into the field of home appliances.
Rebirth of the old brand re-Nirvana
Addition to a number of small and medium enterprises to enter the rural market a new brand after the home appliance market in fierce competition to be eliminated in the rebirth of the old brand also received the opportunity. The reporters found, Ningbo Fujitec Electric Company has a "snow Ling" and "Xiling" two old appliance brand in Zhejiang province, the home appliances to the countryside by the re-branding of these two old fridge back. The Ningbo Electric had purchased Shanggong "Xiang Xue Hai" the right to use the old brand, this also took the opportunity to get the room for development.
In addition, the Shanghai Narcissus, Sichuan super Di, Chengdu, Apollo, the Changling Baoji in Shaanxi, Shandong, duckling, Zhejiang Toho and other regional magazines have appeared in the list of appliances to the countryside of successful enterprise in. One Little Duck brand, respectively, for household refrigeration equipment company, Jinan duckling successful refrigerator, Shandong Xiaoya Electric refrigerators and washing machines winning products. The Zhejiang Toho refrigeration appliances are Star Group subsidiary, the two companies were the "Toho" and "star" brands to the countryside.
These old brands go to the countryside, mainly in two ways: part of the brand by re-purchase by other companies, access to new development opportunities; another part of the brand is because the old company in home appliances to the countryside to find new opportunities and order, to get back looking for market opportunities.
Raised concerns of SMEs
So many companies and brands to enter the rural market, the active development of the rural household appliance market, the choice of rich peasants, is a good thing.
Small Household Appliances Enterprises Concerns Raised By The Relentless Expansion Of The
