subject: Continued Good Policies To Start Extended Warranty Home Appliance Service Battle [print this page]
As "
Bringing home appliances
"," TM "and to stimulate domestic demand and cultivate new economic growth points and other national policies have been put forward appliances,
Car
And other manufacturing industries to upgrade an occasion to set off the wave of after-sales service, many industry-leading brands are also promoting the homeopathic after-sales service.
Reporter recently learned that the leadership of the domestic appliance business
Konka
Will test the water sale "extended warranty" service, with extended security giant US-owned professional strong combination, introduced its own brand?? "Yi Bao Tong," Konka years to strengthen the implementation of a "thumbs up" after-sale service project part of, and strive to after-sales service to a new level. Information smoked
GOME Electrical Appliances
Beginning from September 2006 to promote "home security" of the extended warranty service provided by a third party service fees smoked;
Suning
Electrical service is has been achieved through self "extended warranty" from time to time on specific product launches smoked more than
Warranty
The "gold card" service beyond the warranty smoked on after-sales service commitment from the Suning. The share of the national grid electrical network first gateway century, has recently smoked the joint extension of the U.S. appliance giant U.S. insurance group extended smoked in Beijing, Shanghai and Guangzhou, launch the "century insurance" in the home appliance extended warranty from the fumigation to Department store competition for more traditional home appliance market share.
"Extended warranty" which refers to the purchase of extended warranty products smoked in smoke after the end of shelf life
Sell
Maintenance costs for products made by companies compensation for services as consumers in the purchase of household appliances smoked way to purchase extended warranty when the smoke at the national, the factory clear the "three guarantees" while the provisions of smoke and then enjoy a warranty ranging from 1-4 years. With the increasing use of time, appliance repair and maintenance needs are increasing, extended warranty services will naturally be an additional safeguard. The event of a failure or accident, the consumer would not have to "should spend as much to repair or buy new-born" and headaches, just call the call center can be extended warranty service, it also eliminates the need for operators and maintenance bargaining.
Learned, Konka "easy PAT" Users only need to buy extended warranty service in the small of money to spend, that is for plant protection products that failure may occur after the large savings in maintenance costs. As
LCD TV
LCD main components of machine costs about 70%, once the LCD screen after the expiry of the plant protection fails, consumers will be spending a lot of money the cost of the purchase of "easy PAT" extended warranty services, such risks can be assessed .
That paid "extended warranty" universal extended warranty, available to buy health insurance similar to the services of home appliances is the commodity in the factory warranty to continue after the warranty period, a value-added services, consumers can purchase services commodity full service repair or replacement guarantee.
It is understood that extended warranty service in Europe and the United States and Japan, more than 40 years history in China, consumers in this "Borrowed commodity" mixed reactions, but as of the appliance of environmental protection, conservation concept matures, the paid extended warranty services began to be more and more appliances to consumers.
According to insiders, domestic appliance repair industry, quite a mixed bag, filled with a lot of Wupaiwuzheng the "maintenance of the guerrillas," a type of maintenance staff, no office, nor the business license, nor professional maintenance technology, so "three no" to start the case on-site service operations. Appliance stores and appliance companies conduct their own extended warranty service, will further regulate the maintenance of household appliances market and better safeguard the interests of consumers.
Then, people such appliances "insurance" services, what think? Randomly in the stores this reporter interviewed some of the Household Appliance, members of the public to buy household appliances.
"Two years ago, I bought a DVD, with a problem after one year, when the commitment is guaranteed for one year, had to pay for repairs themselves." Yang said, "Every time I have a few maintenance 10, revised 3 times, I do not repair, and buy a new DVD also more than 400 yuan, so continue to repair than to buy a new one. If you purchased a 'home security', more than 400 yuan a DVD more than 20 yuan a year premium, to repair 3 times for free or very cost-effective. "
Industry analysts believe that China's home appliance extended warranty still has a huge gap. Lack of experience in operations management, as well as restricted by the limitations of traditional profit model and other factors, household appliances extended warranty is still in its infancy, the business should be improved, the business market space has yet to be nurturing.
Continued Good Policies To Start Extended Warranty Home Appliance Service Battle
