subject: Achievement Of Quality Of Life: Country United States Yang Qing Quan Ho [print this page] ?? GOME Ho Yang Qing, director of brand center in Xiamen, 20 Wing Lok Si Wen Quan Anniversary
29 evening, the text in Xiamen Wing Lok Si grand 20th anniversary celebration, the reporter interviewed the participants come from Beijing Gome Group, He Yang Qing, director of the brand center. Who was born in Xiamen, a famous national U.S. group "spokesman" in response to a question, prior to the development told reporters GOME mission success is the quality of life of consumers.
Reporter: Wing Lok Si Man Group in Xiamen on China's distribution of the United States have any effect?
He Yang Qing: from 1987 thought the text of the birth, to 2005, thought the text appliances added Wing-lok, the creation of Wing Lok Si Man Appliance Co., Ltd., to the October 2006 Best Man, Wing-lok, Gome as a family, thinking Man witnessed Xiamen appliance industries and flourish. 20 years, Wing Lok Si Wen every corner of the user over Xiamen, Wing Lok Si Wen has become the people of Xiamen one of the most trusted home appliance chain. In fact, as every inch of Xiamen, our family has been thinking a loyal consumer culture.
Reporter: GOME Group, the new development stage in any new plan?
He Yang Qing: States United States Paradise merger, Gome Group, the international management level Xiamen Wing Lok Si cultural development of input streams of power, Xiamen Wing Lok Si Man in the Group Headquarters under the guidance of Xiamen provide consumers with better service and efforts to improve the quality of life in Xiamen consumer appliances.
States United States in the new stage of development to determine the quality of life of the mission is success, our vision is to be respected in 2015, the world's No. 1 home appliance chain enterprises, for which country the United States Group will strive to achieve the "seven first a leading "the goal: the size of the industry first, the profitability of the first, the regional market share in the first, single-store operation and the quality of the first floor efficiency, customer satisfaction first, the management tools of the advanced nature of the industry first, the logistics system supporting capacity of the first; store shape and volume ahead of the competition. According to Gome Group five-year development plan, in the next five years, Gome Group size is expected to reach annual sales of 250 billion yuan, accounting for more than 25% market share.
Reporter: According to the leader of the GOME Group, the country now occupied by the United States Paradise Xiamen appliance retail market share of 80%, the next country the U.S. Yongle how the two brands together progress?
He Yang Qing: States United States Yongle the two brands should first play of independent innovation capacity, followed by Xiamen Wing Lok Si Man and Xiamen States United States should give full play to synergies, better play powerful resource integration capability, optimized GOME Paradise business overlap region gate stores network layout, keeping the absolute regional competitive advantage. Meanwhile, the management focus shifted to enhancing the profitability of store capacity. Through various sub-stores Yetai to suit consumer demand, and constantly improve the shopping environment, improve service levels, improve customer repeat purchase rate, to enhance consumer satisfaction and loyalty.
Reporter: China's home appliance industry, home appliance makers can not develop without the long-term strategic cooperation in future development, you think that the text should Xiamen Wing-lok, how to advance the company strategy of cooperation to achieve the harmonious development of industry?
He Yang Qing: on the appliance manufacturer is responsible, under the responsibility of consumers, Xiamen, Xiamen Wing Lok Si Man To Appliance chain plays an important hub in the transportation function, must be based on the principle of community of interests, from the flat channel network scale and service satisfying point of view, the retail distribution of resources for the integration and improvement of efficient supply chain to create value, better service to the upstream manufacturers.
Reporter: development of an enterprise should continue to improve their core competitiveness, Wing Lok Si Man After 20 years of development, it should be how to further enhance their core competitiveness?
Ho Ching Yang: As China's economic development and improvement of living standards, China's new development environment for the development of Wing Lok Si Wen unprecedented opportunity, You Qiguo U.S. Yongle successful merger will further enhance the competitiveness of the text Xiamen thinking.
Achievement Of Quality Of Life: Country United States Yang Qing Quan Ho
