subject: Shanghai New Year Business Count: Tm To Half Of Total Sales Of Home Appliances [print this page]
TV
,
Mobile
Etc.
TM to
Almost occupied the New Year's Day
Home Appliances
Sell
Half of the country. Reporter yesterday (January 3, 2010) from the home appliance stores in Shanghai noted that TV and other TM to the New Year's Day was very hot, and last month launched a cell phone TM, the limelight even more than the business of the New Year sales.
It is learned that the national five-category appliance TM to carry out so far from last year, has achieved significant results, achieved sales of over 2.9 billion. And New Year period, the appliance TM to very hot, trade-in sales volume accounted for almost half of the country of some appliance stores.
TV: 32 inches above hot
Yesterday (January 3, 2010) at noon, Paradise city stores have sales over 10 billion yuan, an increase of 2.5 times over the same period last year. And the home appliances category, the color TV, cell phones and other 3C products still account for sales supremacy.
TV sales accounting for 38% total about-owned brands cut prices by the impact of Year period, for 32-inch Shanghai public family, 37-inch color TV fortified hot sales, accounting for 30% of TV sales; the current big hot market
LED
TV has also cut prices as the holiday market, a large number of people storm ushered in pursuit of the overall TV sales account for more than 2 percent.
Because TV is a national policy of subsidized TM to limit the amount of one of the highest category, the majority of people will take the initiative before buying, the clerk asked TM to the Paradise of the process, this "first ask before you buy" The phenomenon is a phenomenon unique to this year's consumer electronics market.
Shanghai
Suning
The scale of the city's chain store sales growth of 110% year on year New Year's Day last year, a record high sales. The most obvious is the traditional incremental category, color TVs increased 170%,
Refrigerator
110% growth in washing machines, air conditioners rose 90%, 70% of the oil stove heat up.
Mobile: TM to the limelight is exactly the same
And December 19, 2009 launch of mobile TM, nature also has a fire festival market, originally holiday selling mobile phone products, coupled with the mobile TM to open the special statement Household and other preferential policies, it must be based on sales in the mall and then enjoy the subsidies, thus, cell phones TM to the limelight even more than the business of the New Year sales.
According to statistics, Wing-lok TM to the newly launched mobile phone when the average weekly sales accounting for about 30% of mobile phones, while the New Year, broke through to the 50% of the! To move up the actual share of the overall mobile phone sales.
Understood in TM to carry out before, the overall mobile phone sales in Paradise proportion of 12% -15%, while retaining its position as the New Year period has been more than 20%.
Shanghai New Year Business Count: Tm To Half Of Total Sales Of Home Appliances
