subject: Chinese Home Appliance Chain Giant, Short [print this page]
From the beginning of 2008, staged one after another wave of white electricity price increases by the industry is defined as China's home appliance industry, prices for the first time in 15 years. Recently, the reporter learned
States United States
, Suning and other home appliance chain giant is trying to keep stocks, large single
Purchase
And customized underwriting and other restraints on short-term rise in the price of home appliances. The industry believes that prices will manufacturer the opportunity to upgrade game again, but it will stimulate industry consolidation speed.
Appliances Group China President and CEO Geilke said in an interview last year, affecting white manufacturers cost factor is very large, this year the trend is still strong, although manufacturers who have worked hard for the supply Chains try to offset rising costs in all areas, but not one company can afford the cost of the increased rate of multiple, price increases is the situation facing the entire industry.
From 2008 onwards, white companies will soon price adjustment action. Early, Siemens, Bosch home appliances is almost its entire line of ice wash product price adjustment, the majority of models up the price from 100 to 200 yuan.
In addition, the reporter an interview in Beijing, home appliance stores,
Samsung
, Haier line
Refrigerator
Brand salesman told reporters that his brand had revoked the original offer of individual models is actually a disguised price increase, these increases concentrated in the low-end product price, sales staff said the 51 before and after the prices of other products may also program. Haier,
Gree
Etc.
Air conditioning
Foreign firms also concerned that price increases are inevitable this year, air conditioning, in the range of 5%?? 10%.
Analysis of the industry, household electrical appliance enterprises most like prices, but fear prices, household appliances over the years because prices have been declining, they used to fight domestic enterprises cost-effective, prices on brand promotion of enterprises was not strong that difficult. However, beginning in 2007, affecting the cost of production factors in China's household electrical appliances has changed tremendously, and costs before a single difference is that last year, home appliance production costs of multiple factors, such as energy prices, new labor law, channel integration, interest rate adjustment . These factors affect the cost of increased business in the short term pressure of rising costs can not be digestion, prices irresistible.
As for the white rate of price increases, according to the State Information Center statistics show that air-conditioning in the summer of 2006 was up about 20% or 10% of last year, prices will continue to air this year, the industry average gain at least 5%. As the air is affected by rising raw materials affect the upper reaches of the largest household electrical appliances, and other ice products, price increases will not wash more than air conditioning, industry believes that the rate of white power industry EADS were mixed up and down about 5%.
Vendor relations will deteriorate further
Vendors juggling with white corresponding to the price rise, home appliance giants are strongly inhibit the air channels such as white rose, which makes the already difficult relationship between a harmonious company will further deteriorate, game manufacturers to upgrade again.
Recently, group executive vice president Wang Junzhou GOME GOME held in 2008, air-conditioned conference on trends, said the U.S. State
Electrical
, Paradise, medium and large appliances will firmly restrain individual channels and brands to raw material prices as an excuse to "ride prices" behavior, while for manufacturers to work together to inhibit the air conditioning prices.
It is understood that the United States will be through cash purchases, large single-sourcing, underwriting custom, etc., in the supply chain links
Digestion
Increased costs. Day, Gome Group and Haier, Midea, Mitsubishi
Motor
And so on several home appliances brand marketing agreement entered into mining, Gome, Yongle
Life
Appliances, large and medium electric air-conditioning joint procurement 18.6 billion, of which 35% of the country specifically for the United States, Yongle, Dazhong custom models.
At the same time, Su Ning also said that 51 former air-conditioning not raising their prices.
