subject: On Internet Propaganda in E-commerce Era [print this page] Business is a business process as the core of information. When you are talking to people, advertising, printing material, looking for customers, going on business negotiation and contract, all of them are processing information. Nowadays, information technology (IT) has made the information processing modernization. Internet modernization has gradually made the world into a global village. No matter you are in Beijing, New York, Tokyo or in the United States, distance has been equal to zero. You needn't go abroad and you can contact world just at home, Vice versa, you don't need to go out, also can be visited. What a magic and highly efficient world.
In this magic world, you will easily find potential customers, and also easily be found by customers. In this efficient world, you will easily public and sell your products with more low cost.
The Various Forms of E-commerce
If the use of computer and network, namely, the processing means of electronic information, can be called e-business, then, e-commerce is varied.
Most enterprise management personnel use computer to make enterprise various forms, handle various proposals, which is the most basic conditions of electronic commerce. In a company with only one or two full-time typist, it is hard to imagine where enterprises can implement e-commerce in a broader scope.
Enterprise web site is familiar form of e-commerce. At present, some enterprise site has information exchange and goods trade function, including B2C and B2B. Some are back on strength of the traditional enterprise. B2C is equivalent to retail store, and B2B equivalent to enterprises between purchase and sale. Shopping online and the business information processing speed are faster than traditional approach, and more and more convenient. For example, people slowly find where to deposit book only according to a classification when buying books. On the Internet, people can quickly find books by following one's inclinations according to the title, author, press and publication date, or even just inputting a few key words.
However, most of the enterprise's websites are the main functions of enterprise information, information communication and information collection, etc. Every year, we need to spend a lot of money printing publicity materials, production and broadcast advertisements. Compared with traditional business ways, enterprise's websites is definitely much better, and it can realize information value-added.
In addition, some website owners heard that it is no use of building websites. They are worried that building a website needs a lot of money and very advanced technology, so they simply refuse to do website. Actually, we need to discuss not whether we should set up enterprise's websites, but how to establish a good website to propaganda enterprise and how to use the Internet to find potential customers.
