subject: Condomi Condoms Make a Splash with the Right Market [print this page] Every condom company has its own angle; its own way of selling to the market it has identified as the best for its image. Condomi condoms are no exception. The brand recognised right from the beginning that other condom manufacturers had taken angles of their own so, rather than trying to muscle in on any of the established players, Condomi went for what was at the time a whole new market. It focused its attention strictly on the youth market while everyone else was still messing about with soft focus and double entendre. The results, electric when Condomi first hit the scene, are now recognised history. The little contraceptive company that thought it could take on the big boys (and girls, of course) by identifying a niche that, at the time, was slipping past everyone's attention sowed a solid foundation for a success it still enjoys today.
Go into any night club toilet, or the rest room in a busy bar, and the chances are as good as even that the contraceptives on offer will be Condomi condoms. Why? Because, the Condomi branding is ideal for the environment. Condomi boxes and packets show highly stylised images, which speak directly to the younger contraceptive user night club scenes, young people dancing and getting together. In fact, unlike almost any other condom manufacturer's packaging, Condomi boxes and packets have photographic images of people in the target age group obviously engaged in sexual foreplay of one kind or another a direct approach that somewhat trumps the hackneyed old images of sports cars, bananas, feathers and so on preferred by some more established brands.
In effect, Condomi condoms have decided to take the bull (in a manner of speaking) by the horns and use images that their target audience will find exciting rather than patronising. What, after all, could be more patronising than the rather heavy handed attempts at discreetness used by the advertising departments of some of Condomi's contemporaries? Younger adults don't want to feel they are being talked down to they like the frank, open atmosphere of Condomi's packaging, which reminds them of the straight talking their "fashion" and "lifestyle" magazines (which one extremely famous, now sadly lamented, author once described as "harrowingly explicit sex manuals").
Condomi condoms seem to be being honest, in the eyes of the majority of their market and we all know that honesty, where sex is concerned is the way forward. Making a fun and direct acknowledgement of the purpose of their condoms, through each carefully designed packaging item, has assured Condomi a loyal following that they don't look likely to lose any time soon.
It isn't just pubs, clubs and bars that have found a huge take up for the Condomi brand. Web sites, like the UK based contraceptive store Condom Care, have been stocking Condomi condoms alongside other big name prophylactics for some time now and report almost to a man (or woman) that their Condomi items sell just as well as what would previously have been thought of as "the leading brand". Thanks to clever marketing, Condomi has proved that there's more than one fan base for the prophylactic and they've found theirs with ease.
Condomi Condoms Make a Splash with the Right Market
