subject: AdWords Content Network Advanced than Past [print this page] If you are in the game of research paid for doubt at the moment does not have an opinionAdwords content network benefits.If you're not the content N* in the last 12 months that the opinion is probably something along the lines of "suck."I know a few years ago, almost without exception, that was my opinion.One of the first things people say new Adwords to do is to make sure they wereopted of the content** network.
Of the content , and it works well.I have worked with the account in the entire 2007 and generated a number of transfers in each of the search and C networks.Although research has produced (and still produce) more generally the size of the content* network conversion produces 25% of the cost of the success that I see on the search network and the size and continue ...Without a significant increase in the way of additions / changes.I see similar trends in the number of accounts in a number of other industries.
When we look back on 2007 and I think there are some important changes and additions that occurred a program that helps the network to make more effective AdWords advertisers.
1.The mid-year approval of the sites poor performance of the content *network.Out with the bad, according to ....Good or at least a little better.Many of the timing of this with any possibility of a protest to reduce once Google decided that the time has come to a bit more transparent ...Leading to item 2.
2.Transparent to all advertisers through the development of the performance of the report.It has a new level of transparency of all advertisers, not just those who are on the Advanced and monitor activity on the *content network and the liquidation of weak performance.
4.The overall growth.While I do not have access to Google campaigns, Home Office figures have been able to establish a presence in the content*** network at all, without adding additional documents, continue to see more impressions (and therefore more clicks and conversions) 2007 are also provided.I am sure it is not a universal truth, and some markets do not see the same, but in general, my assumption is that the **content network as a whole grew substantially in 2007.
5.Consistency in the price.We have already seen large increases in prices (and in some cases overnight) in the search network.I have the actual increase in the cost per 500% in one month on the search network.Although I'm sure they can, and I still see a large and rising prices overnight on the Cn.
6.Publishers (see adsense) was smarter.In general (exceptions of course) in the assessment of the C/N, I have more and more impressed with the ad placement and integration in the publisher sites.
7.Sites of high quality, and the C/N to connect.Days in the C-Nk that mostly made of small, relatively unknown places ended.List of sites that have joined the content network in 2007 is impressive to say the least.
8.Introduction of a network of quality content.Easily the best advertising and user experience lead to more of everything that we and the advertisers, impressions, clicks and sales.More information about thequality of the network content result here.
9.Filter fraudulent clicks better.
10.Change a button, which helps to accidental or inadvertent pressure off is considered.
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