subject: When Designing A Logo [print this page] "Making a representation to a person or entity has certain steps to consider. It can be an insignia or it can be a logo which is the most widely used. This is very crucial for businesses since logos are part of their marketing campaigns. In churches, it is a reflection of the entity's doctrine and values that the church made emphasis. This can also be a family insignia which can be used to identify one from the other or to identify who they are or perhaps how long they have existed. These representations are extremely important and these can be put to use in many things, therefore, extra efforts should be done so that it can be perfectly made.
There are two categories on how and what to consider in making a logo. The very first category would consist of:
- Brief Design of the logo - you should make sure that emphasis is there it should be presented in a simple manner.
- Research and Brainstorming - you can discuss with your friends or with other people regarding your presentation, you can also include in your discussion the things that will be included and how it will be presented.
- Sketch of the logo - this would be the initial step to give clients an assessment on how it would look like and so they can add more design.
- Prototyping - A hard copy should be produced as a prototype and for your second presentation. This can allow you to do modifications in case there are things to be changed.
- Client Review - This is the final discussion with the client. They will decide if the logo has met their standards.
- Finishing Touches - see the area that is more striking or that needs changes. This should only be the basics so not to change the client's idea with the design.
- Finality - give the client the logo product and a quick explanation on why the design has come up.
For the Second Category, it would consist of:
- Simplicity - Less is more. This is also true when it comes to logo designing. This is the effectiveness of the design when it comes to conveying the message to the target audience. Precise and Exact.
- Unique - aside from being simple, people should always think of the logo. This part will be the marketing aspect.
- Timeless - a logo should be remembered because of its uniqueness and does not have constraint of time. It should always fit any area.
- Versatile - Your logo should be flexible. This means that your logo can be used as signage outside of your office building or ca be used as in documents.
- Appropriate - this means that your logo should speak about your business, what you are all about and the products or services that you offer.
