subject: Digital Marketing Strategies [print this page] Do you know the difference between digital marketing and Internet marketing? Well! One of the major differences is the usage of technology in both these techniques. It is true that Internet technology uses a great deal of digital technology that focuses mainly on every means of spreading information to all targeted customers about a wide variety of products and services that a particular merchant is providing via online. However, digital marketing services use so many different kinds of digital media to spread the right information to targeted users. Here, the technology is not limited to internet only.
In general, digital marketing media mainly uses a number of different media resources such as;
Blogging
Websites
Video Broadcast
Podcasts
Video E-mails
Banner advertisements
Affiliate marketing
RSS feeds
SMS services
Strategies used for Digital Marketing:
Mainly there are two prominent digital marketing strategies that can be used by modern companies and potential customers. Furthermore, this type of marketing can be segregated into two broader meanings; "Pull" and "Push."
Pull digital marketing In this type of marketing procedure, the customer gets a complete piece of information about products and/or services by checking the reliable company sources.
Push digital marketing In this type of marketing procedure, customers are provided with credible information by checking their advertisements digitally through SMS, cellphone calls and RSS.
Find a good and reliable service provider of advanced digital marketing services. You can check the prior work done by the company to get some ideas about how it functions.
