subject: Dunk Blue Lobster [print this page] "Here we go once more," you say to yourself"Here we go once more," you say to yourself. Your son begs, pleads and also demands that you simply get them. And what may be the object of one's son's wish? It will be the latest infant from mother and father Nike and Concepts. It is the Blue Lobster Dunk; baby brother in the Yellow Lobster Dunk.
All more than America, kids are providing up their very best puppy dog eyes, generating deals and throwing tantrums all inside the name of style. You see as the partnership of Nike and Concepts is not one born of exceptional sporting footwear but somewhat a venture into the shallow aspect in the pool. Nike has often held a agency foot in the door of designer shoes but this throws them bodily on to the market place.
The Blue Lobster SB Dunk is by no implies a economical low overall performance shoe. It holds all the characteristics of sneakers made by Nike however the union with Concepts indicates this newest child has the additional benefit of model and social appeal beyond that of the sports shoe. The Lobster and its huge brother, the Yellow Lobster are a line designed to target the lucrative skate boarder market place. Over the many years, we now have observed this marketplace take the lion's share of earnings for apparel. The trend is being properly and really milked by Nike and Concepts and that process began months prior to the Blue Lobster Dunk was even created community.
Nike is well known for its clever advertising and they didn't disappoint the public with its Lobster marketing campaign. Mysteriously posters appeared on walls and sides of buildings in Boston warning of a harmful blue lobster problem. The posters had been intentionally vague generally only carrying a warning for example "Beware! Blue Lobsters are unsafe. This sort of viral marketing was hugely popular with many web sites appearing to talk about the look of the warnings.
You might remember the 1st Lobster was shipped and promoted by the Ideas Fishing Firm, coming complete with a poster, lobster claw rubber band, tee shirt and condiment box (comprising a lobster shell cracker, fork, bib, wet nap and butter shoelaces)!!! This time throughout the Blue Lobster Nike SB might be bagged, tagged and sealed inside a HAZMAT foam container made up of an official Nike SB tee shirt, hang tag and lace lock. The initial 200 pairs may also come with one of two Ideas x Alien Workshop skate decks. On June 20, although in series to choose up the Blue Lobster, Ideas may also be raffling off a pair of the unique Lobster Dunk Lows from 2008.
Just when the public was about to deem the blue lobster marketing campaign a hoax, Nike introduced the pending arrival of its most recent shoe. Boston was set being the fortunate site for release and inside of hours of the Dunk Blue Lobster selling for $250 some had been being resold on the web for $900. Regardless of whether it was the intelligent choice of marketing or need to personal a piece of superior skateboarding footwear, these footwear scorched their way onto the industry and are firmly stamped with all the 'must have' label.
Cary Cox writes content about footwear and connected tales. You are able to examine our Nike Dunk Blue Lobstershoes and a selection of sports and fashionable sneakers.
