subject: When Opening A New Business Does It Make Sense To Buy Plastic Business Cards? [print this page] For most people that are staring a new business, capital is pretty limited. Every buying decision has to be weighed very carefully. However, when it comes to buying business cards to market your new business, you should resist the temptation to save money by purchasing traditional paper business cards. Plastic business cards are a much better investment in the long run, giving you a lot more bang for your buck. They will benefit your business much more than paper business cards would. Here a several ways that new plastic business cards can get your business of to a magnificent start.
High Visibility. Every community is flooded with paper business cards. Most people have an entire wallet full that they rarely look at and end up throwing away after just a few days or weeks if they ever make it into the wallet in the first place. A discarded business card serves no purpose at all. However, when customers or clients receive a plastic business card they feel they have been given something of value. Because they feel this way, they are much more likely to not only keep it for longer periods of time, but, if it is well made and unique they are also more likely to look at it over and over again. This means that your company is much more likely to get noticed quicker.
- Attracts More Business: A well designed, colorful business card is going to attract customers much like a colorful newspaper ad or billboard will. Plastic business cards usually have brighter colors that stay bright longer than the traditional paper business cards. If you want to attract even more attention, choose glossy plastic business cards. If your business cards are getting a lot of attention, your business will likely be getting attention as well.
Durability Translates Into Long Term Savings. While plastic business cards may cost you more initially, in the long run they may be cheaper than those traditional business cards. Since paper business cards wear and tear easily business owners find themselves handing out new business cards to the same customers or clients over and over again. However, because plastic business cards can remain in a new condition even after months and months of being stuffed into wallets, can be wiped off if things are spilled on them and still be easily read you won't find yourself handing out several cards to the same people over and over. In the long run this can result in you actually spending less for those business cards.
When you are initially getting your business up and running, it might feel like paper business cards will save you money, but the reality is that plastic business cards might constitute bigger savings while providing your business with a much needed jump start on attracting valuable customers. Plastic business cards lend themselves to some very innovative designs that will attract customers and keep your company's name at the forefront of people's minds.
