subject: Facebook Ads Guide - How To Create High Performance Facebook Ads [print this page] I wanted to take a minute and talk a little bit about Facebook Ads Guide and what it can do for your business. First though, let's talk a bit about Facebook marketing in general.
Facebook marketing is the most untapped trend in Internet marketing right now. If you want to get cheap, targeted traffic to your website, Facebook Ads are the way to go. They're simple to create. They're easy to target. Cost per click is low. Best yet, they perform exceptionally well.
As a little FYI - Facebook is the Internet's largest traffic source in the US, and growing worldwide. In fact, it just took over the #1 spot - from GOOGLE! Crazy huh?
So, what does Facebook marketing give you that Google Adwords or Yahoo Search doesn't? Cheap, Targeted traffic.
With Facebook, it's extremely easy to set up a campaign and nail down your ideal customer. Using Facebook's data (things like favorite books, location, age, relationship status, etc) you can pinpoint who needs to see your ads and monitor the results accordingly. Unlike Google or Yahoo, the targeting criteria aren't limited to search queries!
If you're having trouble following, there is a perfect Facebook marketing guide for you. Written by Jonathan Volk, the book is called 'Facebook Ads Guide.' Bottom line, it doesn't matter what kind of background you have, the Ads Guide is written for you. You don't have to be a crazy marketer to understand this stuff!
Facebook Ads Guide covers a lot of material, but the most important aspects are how to set up your Facebook Ads campaign, how to target your prospective buyers, and how to achieve high click through rates (so you ad spending actually goes down!).
I love how Facebook Ads Guide is laid out. It starts with products and services (which every business has). Then, it walks you through how to set up your ad campaign so your prospects and potential customers see it inside Facebook. Then it gets to creating ads that everyone wants to click through, all while reducing your total marketing expense... It's really awesome.
I'm the sort of person that needs to having things laid out in a very straightforward, methodical way in order to actually learn anything. Facebook Ads Guide does just that.
Facebook Ads Guide also packages some pretty awesome bonuses. These things work in combination with the guide to really magnify your results. The bonuses teach you things like how to build your email marketing list from Facebook, how to do keyword targeting and how to become a super affiliate with Facebook marketing.
