subject: Big Three Meet The Domestic Home Appliance Giant, Will Stage A Battle In Xiamen [print this page]
Late last year, the country entered the United States and Xiamen, Xiamen, led to the war home appliance industry. Yesterday, the U.S. boasted in Xiamen, China ready to open 3-5 stores. Meanwhile, the reporter was informed that in March the middle of Paradise will open its first store in Xiamen, and plans to open five years, and Suning have also been selected in the first store near SM Plaza shop. Compared to the several national chain of home appliance giant in Xiamen, "exploiting the boundary", Xiamen, home appliances, "the local snakes" thinking Wenze ready to enter the surrounding cities. Some people think that this year will be the third phase of World War II Xiamen appliances.
For the three sub-Xiamen
giant market
The end of the country after the U.S. open, seldom even think a price cut of the text is also frequently step by step, faiths. Xiamen, the home appliance industry to enable consumers to buy a cheap war products.
But the benefit not only consumers, businesses also see the vast space of Xiamen appliance market. Gome vice president of the Xiamen branch of Advertisement Promotion Department Ding Feng told the reporter that they are ready to open in Xiamen, 3-5 home branch, second branch of the shop now has been found. And saw that America's initial success in Xiamen, the Paradise to be outdone, its first branch in Xiamen will be opened in mid-March. Yesterday, the Xiamen branch of the Wong Wing Lok Lai Ming, general manager told reporters that they had selected five branches in Xiamen, the shop is expected in July this year, will open in Xiamen, a southern China's largest home appliance shopping. In Fujian's goal is to open on the end of the year 11-15 at home, and strive to win in the end of the year 5 billion market share. In addition, the reporter was also informed that in the SM Suning ready to open its first store near the square.
Outward expansion of local enterprise scheme
Last year, Gome stores in Xiamen Long opened. Before opening, when state media announced the United States in the appliance should Xiamen price down 15% -20%, and announced the date of trial operation.
Did not expect the State claimed trial in the United States but not the normal business day of trial operation. This trick, so the Xiamen local appliance "strongmen" thinking Man eating a defeat. In the States United States announced the day of trial operation, thinking the text introduced appliance price, but the country the United States delayed trial business, would have occurred to me that the United States to buy electrical appliances have to think customers text to buy. Thinking Man While winning enough, but did not get much profit.
Clearly, the advent of domestic home appliance giant, causing the text Xiamen Tsann Kuen great attention and thinking, local appliance companies are quietly plotting to find a new strategy to develop the market. Tsann Kuen's concerned that this year the giant alien "invasion", the Tsann Kuen in addition to preserving the existing stores in Xiamen, there are intentions Longyan, Sanming other two urban development, and operation of domestic appliances giant dislocation formation. The Best Man Chiu appliances, general manager of marketing said in an interview yesterday, the face of ferocious foreign home appliance giant, thought the text are attempts to find a new direction, have been initially identified to the surrounding urban development goals, in April last year went to Quanzhou regional location. Once the selected points around the city, thought the text would be spread out.
Xiamen appliances will battle this year
School of Economics of Xiamen University, Associate Professor Meng Linming an interview yesterday, said that under normal circumstances, the household appliances market battle is divided into three phases: the first is the battle between the local enterprises; the second stage for local enterprises and foreign Battle of enterprises; the third stage is the foreign enterprises in local wars. Obviously, Xiamen has entered the second phase of the end of this year will be the three major domestic home appliance giant in Xiamen war.
Competitive home appliance industry, but will also promote market bigger. After all, competition in home appliance industry to promote consumer demand will improve, not only enhance the Xiamen local consumer desire for consumption, will attract around people's consumption desires.
In addition, Xiamen future will be more intense competition in home appliances, consumer electronics retail market in Xiamen, the competition will go in-depth development, promote the brand of home appliances, the public will be more emphasis on home appliances brand. Household appliances enterprises will no longer be pure price war, more of a technology and service competition.
Big Three Meet The Domestic Home Appliance Giant, Will Stage A Battle In Xiamen
