subject: Analysis: "appliance Subsidy" Effect Of Fear Rather Than "bringing Home Appliances" [print this page] Speed up consumption in home appliances, to stimulate domestic demand; waiting for details of issuance of the policy effect remains to be seen; update the demand for color TV, high-grade products to benefit more; attention to the leading home appliance company.
HC Hardware Network Reuters Shanghai / Hong Kong on May 20 power --- in full swing " Home Appliances The countryside "policy, the Chinese government gave the domestic appliance industry, Tim has a fire to the form of government subsidies to promote home appliances TM, which will undoubtedly speed up the upgrading of urban families in home appliances is expected to become a new tool for stimulating domestic demand.
In excitedly reminded some of the industry, subsidies have not yet released details and processes, policy implementation will take time and the size of subsidies this year, only 20 billion yuan, up 20 billion yuan of the appliance drive Sell , Effect of home appliances to the countryside not so great, we can not be too optimistic.
"Effect may be good, I am more optimistic," the U.S. bank Merrill Lynch in Hong Kong's Asia-Pacific economist Lu Ting pointed out that "as long as the implementation of the well can be said to be Yijianshuangdiao or three birds, while pulling the domestic demand and reduce pollution, but also to provide help for laid-off migrant workers. "
He added that the key lies in implementation of subsidies. More than household appliances, on Xinjiuchengduo how to define, there are some difficulties in practical implementation, the implementation cost is relatively high.
SW's latest report points out that taking into account the level of benefit products and corporate fundamentals, the proposed attention to color TV class, Hisense Electric, deep, refrigerator, washing machine category, Hefei Sanyo, Little Swan, Meiling; and air conditioning class lattice force of electrical appliances and beauty.
China's State Council executive meeting Tuesday decided this year to 2 billion yuan of funds for home appliances, "TM" subsidies, Jiangsu, Zhejiang, Shandong and Guangdong in the Beijing-Shanghai and Fuzhou, Tianjin, Changsha and other places to carry out TV Machines, refrigerators, washing machines, air conditioners, computers five types of household electrical appliances "TM" experiment, in principle, new appliances 10% of sales price subsidies.
2 months since China's household electrical appliances in rural areas across the country to promote policies, farmers buy brand models designated "countryside" appliances, the average price of 13% may be appropriate subsidies. Department of Commerce has said that this year with financial subsidies to the countryside in the home appliances 200 billion yuan of funds, materials that can pull about 1,500 billion in rural consumption.
Early afternoon when, Meiling, Konka, Hisense and other electrical appliances shares rose more obvious, which Meiling reported 5.74 yuan, up 0.31 yuan, or 5.71%.
** ** In the high-end products to benefit more
TCL Multimedia Marketing Director of China Business Centre, Tao Nan said, "For consumers, government subsidies equivalent to price cuts, which could accelerate the rate of replacement of home appliances."
He said the state, 10% lower prices could bring increased sales 30%. However, replacement of domestic appliances is at high tide last stage, most city residents do have a strong replacement demand for household appliances, the effect of subsidies is expected to will be seen, but will not have imagined so much.
Fact, Gome and Suning Appliance Chain since 2005 in the sales, promotion on the use of Jiu Jiadian recycling policy, recycling rates from tens of dollars to several hundred dollars.
Of Tao Nan said, relatively speaking, the higher unit price because of its high-end appliances, the policy effect is more obvious, "42-inch LCD TV, 6,000 prices, subsidies have 600 yuan, while in chains, the recovery of old TV prices also 100-200 dollars. "
SW reported that the updated demand the highest proportion of home appliances as TV, accounting for 52%, followed by washing machines and refrigerators, and 45% respectively 31%, the TV companies benefit most.
** ** Short-term effectiveness is limited The sound of the applause, there are some who believe that short-term limited. Shanghai a fund analyst said, "would have appliances to life, and naturally we must change, and say next year there will be subsidies, most people do not will enchant the rush. "
IFC bullish securities analysts although domestic demand next 3-5 years, home appliances, but he said that as the details of the policy yet to be announced in the short term performance of the appliance plate driven by rising expectations or valuations of limited use.
He said, related to the practical operation
Analysis: "appliance Subsidy" Effect Of Fear Rather Than "bringing Home Appliances"
