subject: Website Promotion using Article Marketing [print this page] There are few better ways of promoting your website that article marketing. Not only will you get more Google PageRank points, but you will also get direct traffic from the links in your article resource and sell more as a result.How do you start using article marketing to promote your website? The first step is to write an article on your website's them, or your niche. You can either write an article about your general niche and then include a link to your home page in your resource, or you can write about a specific topic of the niche and offer a link to a page on your website that relates to that topic. Then you should submit it to directories for publication.For example - one of the topics that people often use and that explain the concept perfectly - your niche is dog training. You might write an article on the subject of training dogs in general, and then on training badly behaved dogs, and add a link to your home page. Search engines visit article directories often, because the content naturally changes often, and when they visit the directory, they find your link and then follow that.Thus the spiders will find your dog training home page, and will then follow your links to the other pages on your website that offer information on the specific topics. Your pages get listed on, say, Google, but may not appear very high in the listings just yet because they don't have enough backlinks to persuade Google's algorithms that your pages is highly regarded enough. Article marketing is a very inexpensive way for you to promote your website and it can even be free if you do it yourself, though you can pay to have it done for you professionally.However, if you also include a link to a page within your site, then that page will start to build its own Google PageRank points, and that is an important way to promote your website. Google's algorithm will take your entire site into consideration in its calculations, and the higher the number of pages that have been indexed, then the higher your listing position is likely to be and the more likely it is for a Google user to find your web page when searching for information on 'dog training', or even 'badly behaved dog training'.Still using dog training as an example, then, you should put together some articles about training young dogs, old dogs, police dogs, dogs for the blind and many other similar topics that are covered by pages on your web site. That is how to use article marketing effectively in promoting your website: get links internal within your site, so that search engines will regard it as authoritative and the one to visit when searchers use your keywords. For 'niche' read 'subject'.You can use article marketing to promote your website or any other web presence such as a Squidoo lens or blog as long as you write articles that are related to the theme of the blog, lens or web page. The title must be composed to draw your reader into the article: they must read more, and then your article should practically force them into your resource that will in turn make them click your link. I am not inferring that you have to click on my link, although if you do you will certainly learn a lot more about the tricks you can employ in using article marketing to promote your website!
