subject: Suv Market Is Filled With Smoke Suv Market Positioning Of Two Independent [print this page] Increased market segmentation has diversified
SUV market segment generated gradually, as consumer groups, market differentiation, the segments gradually become apparent, the market is now showing the trend of diversification.
Small-displacement gradually Cheng Xinchong SUV
Soaring oil prices and new energy policies and urged the promotion of energy saving ideas, small-displacement gradually SUV market acceptance and quickly disseminate and SUV now undoubtedly become a small-displacement models competing to buy.
Own brands tested
Own brand SUV market and take advantage of some difficulty, in this market segment, in order to gain a firm foothold in the fierce market is really not very easy thing, and now own the brand is facing the market test. The first quarter of 2010, independent brand SUV market share fell to note SUV market is not easily able to occupy a market segment.
SUV market is currently in the market
1, the polarization tend to exacerbate the high-end market
First, high fever and high-end SUV, SUV start position to target those who want to comfort the rich off the Zhu Er, so that many people still prefer to buy SUV to buy high-end SUV. Second, the middle and low SUV sales into the bottleneck, market position and market uncertainty on the backward of a lack of adequate space or the middle and low SUV in terms of both safety and comfort compare favorably configuration, even if the price is cheaper, or not to restore the gateway bottleneck sales ; Finally, China move closer to high-end SUV market shortly. Would have to price to win autonomy to high-end SUV market is bound to move closer to win part of the premium car market.
2, urban SUV sells traditional cross-country fought in 23 markets
City, cross-country track the development of clear, nearly three years, increasing urban SUV market share coupled with the objective situation in which the SUV off-road to the city by the transition.
3,1.6-2.0 LSUV made great contributions
National policies and trends in the prevalence of energy-saving environmental protection, raise the proportion of four-wheel drive, purchase tax and other policies, to make great contributions to 1.6-2.0L.
2.0L small-displacement car components industry growth point: small displacement of the SUV to become a major consideration in the city car model, 2.0L a car cut-off point, both to ensure energy saving and emission reduction policy is to ensure the momentum of their own car .
Self-SUV SUV market competition and joint ventures
Up to now, the SUV market, it seems self-and joint-venture competition in the market are not fully, but war will continue to heat up. Competition features the following two points:
1, competitive pressures?? Sustained domestic SUV market
SUV market this year to maintain a "blowout", and predicted the situation not only selling cars, is that people transfer, car situation, a large proportion of working-class turning to SUV, small-displacement driving comfort, but also a large space and off-road performance and lower the price again and again, many consumers are optimistic about SUV market.
2, in the most competitive high-end SUV?? Domestic competitive pressures SUV
With the 2010 Beijing International Auto Show's over, many of the SUV surface, but also intensified the competition in this market, but a very obvious phenomenon is the self-SUV and SUV joint venture between the smoke is ignited, its own brand competition The increasing pressure.
Suv Market Is Filled With Smoke Suv Market Positioning Of Two Independent
