subject: Chan Do Internet Success System Lauch-The More You Tell, The More You Sell [print this page] Chan Do Internet Success System has just launched yesterday.
This is an take out from that magnificent course, the more you
tell the more you sell from Patric Chan. I anticipate that you will
take pleasure in reading it.
The question on using prolonged copy versus short copy never
seems to end. Usually it is a newcomer to copywriting who
seems to believe that long copy is boring and, welllong. "I
would never read that much copy," they declare.
The fact of the matter is that all things being equal, long
copy will outperform short copy all time. And when I say
long copy, I don't mean long and boring, or long and untargeted.
The someone who says he would never read all that copy is
making a big error in copywriting: he is going with his
gut reaction as an alternative of relying on assessment results. He is
thinking that he himself is the potential customer. He's not. We're
never our personal prospects.
There have been many studies and separate tests conducted on
he long copy versus short copy debate. And the clear winner
is always long copy. But that's targeted related long copy
as opposed to untargeted boring prolonged copy.
Some important inquiries has found that readership tends to
fall off dramatically at around 300 words, but does not drop
off once more until around 3,000 words.
If I'm selling an exclusive set of golf clubs and transmit my long
copy to a person who's plays golf occasionally, or forever wanted
to try golf, I am sending my sales pitch to the wrong prospect.
It is not targeted efficiently. And so if a individual who receives
my long copy doesn't read past the 300th word, they weren't
experienced for my offer in the first place.
It wouldn't have mattered whether they recite up to the 100th
word or 10,000th word. They still wouldn't have made a buy.
However, if I sent my long copy to an avid die-hard golfer,
who just recently bought other expensive golf products
through the mail, painting an irresistible offer, telling him
how my clubs will blow 10 strokes off his game, he'll likely
read every word. And if I've targeted my point right, he
will obtain.
Remember, if your prospect is 3000 miles far, it's not at ease
for him to ask you a inquiry. You must expect and answer
all of his questions and to overcomeall objections in your copy
if you are to be successful.
And make sure you don't chuck everything you can think of
beneath the sun in present. You only need to include as much
information as you need to make the transactionand not one word
more.
If it takes a 10-page sales letter, so be it. If it takes a
16-page magalog, fine. But if the 10-page sales letter tests
better than the 16-page magalog, then by all means go with
the winner.
Does that represent every prospect must read every word of your
publication before he will order your product? Of course not.
Some will read all word and then go back and reread it again.
Some will read the headline and lead, then skim much of the body
and settle on the close. Some will look into the entire body, then go
back and read it. All of those prospects may end up buying
the offer, but they also all may have separate styles of evaluation
and skimming.
This article was the extract from Chan Do Internet Success System
which was launched yesterday from Patric Chan. I hope that you learned
something about selling in this short extract. All the best.
Chan Do Internet Success System Lauch-The More You Tell, The More You Sell
