subject: Dental Marketing Secret #5 – The Pick Up Artist! [print this page] WARNING: The topic covered here has everything to do with getting you better results from your dental marketing.
But, it's controversial.
Ready for a little controversy? Alright... here's a big, bold statement:
There's a technique pick-up artists have used for years to easily "attract" women.
A technique that has been tested and proven around the globe to work.
A technique that will drive new business into your dental practice like bees to a honeycomb.
Check this out...
Dental Marketing Secret #5:
Want to know the first thing a woman judges a man by?
VALUE.
A woman subconsciously asks herself, "Does this man possess some kind of value... that would enable me to want to date him?"
And then she either answers "yes".
Or, she answers "no".
Now, pick up artists have been using this to their advantage for years. By showing women value right from the get-go.
Could be a magic trick.
Could be a palm reading.
Could be a catchy question... that engages her friends... so they think the pick-up artist is a good catch.
And this ties directly into the success of your dental marketing.
You see, you have to show your prospect VALUE right away.
Could be that you've helped 5,434 other people enjoy beautiful smiles. (Social value).
Could be you're the only dentist with 4 books published. (Prestige value).
Could be that you keep Oprah Winfrey's teeth white. (Celebrity value).
Get my point?
You have to show that your dental services are nothing compared to the price you're asking.
And you do this by building value into every dental marketing message you "put out there".
