subject: China Lighting Industry, The Advent Of Brand Confusion [print this page] " I 10 , there are five on learning " I 10 , there are five on learning . At thirty , forty, middle age fifty, I knew fate, 60 and ears along , but I act 70 . without breaking the rules "-" The Analects of Confucius for the government , " Confucius for their own Reached the age of 30 the state of self-evaluation of life .
ChinaIlluminationIndustrial development in the reform and opening up three decades, three decades of industrial development review process , after the 1979 -1 989 years ' purchase and sale state light source , light to market ability ' of the Separation of the Government , developed under the planned economy ' Parents to promote child care market + ' period .
Experienced in 1989 -1 999 ' light into the International Electrotechnical Commission standardsManagementSystem, light source, the basic relationship between lamp rationalize ' the light integration period, gradually moving towards a market-oriented path, and go out to some , this is the so-called ' development of the market + out of the house 'in infant and adolescent period .
Since 1999 the decade , with the scale of China's lighting industry and the simultaneous expansion of business , technical level and product quality continuously upgrade , producing and supporting dependencies advantages gradually focused show , light penetration among enterprises and lighting company , lighting industry in China has become an Important force in the world lighting industry , lighting industry in China entered the integration phase of development.
' 30 to be established 'in the face of China's lighting industry is ' mature market ' in the ' standing time ', also coincides with the experience of the domestic real estate construction and the beginning of this century, construction of urban lighting climax of three decades of reform and opening up , say 3 10 standing , we should see is the lighting industry started from childishness to maturity , from fanaticism to reason , but the reality is not optimistic . Into the 21st century, corporate brand as the goal light , although the Chinese lighting industryNVC, Op , and other enterprises , driven by a short period of ten years, the industry formed a group of so-called ' brand ' companies , but the Chinese lighting brand of ' hardship ' but go hand in hand .
Brand for the Chinese lighting industry status quo and explore the confusion , let me think of a famous American poet TS Eliot 's phrase - ' we will not cease from exploration , and exploration of the end of all is to return to the starting point , and from there the first time -like Understanding ' . ' sitting pontificating ', semiconductor lighting as China lighting industry, an important branch of traditional lighting brand in the end that is to build semiconductor lighting brand starting point , ginger hope to record with you industry colleagues co- analytic lighting brand of ' confusion ' .
