subject: How To Decide Whether Your Website Needs To Be Search Engine Optimised [print this page] Search engine optimisation is the process of making your website or web pages more visible to Google and other search engines. Search engine optimisation is useful to any site but particular relevant to companies who would like more traffic, more relevant traffic and more visitors converting into sales leads.
Conducting a technical audit on your website is a good starting point if you feel your site needs more traffic. Issues like broken links, non-bespoke 404 pages and non-tagged pages can hinder the ease with with search engines like Google can index your site which directly affects where your site appears in search results pages. Fixing these issues, adding a sitemap and updating robots.txt ensures your site is fully optimised from a technical perspective.
Getting more traffic is one thing but for website owners who feel they want more relevant there's also plenty that can be done. Conducting a marketing audit and keyphrase research allows you to ascertain which words are most relevant to your site and amongst those which are the best traffic drivers. Making your keyphrases and subsequent site tags as relevant as possible in relation to your site, service or product ensures that your site is capable of attracting more traffic but also the kind of traffic you want.
Finally, companies who want to improve the number of sales leads generated from their site might be interested in the area of SEO known as conversion rate optimisation. Addressing issues such as usability, promotions and site layout allows you to enhance and improve the user experience and availability of call to actions like 'buy now' buttons and data capture forms which ultimately convert more visits into potential leads.
Search engine optimisation isn't just about increasing the amount of traffic coming to your site! It can also help with a number of other problems; taking the time to assess these in turn answers the question of whether a website needs SEO.
How To Decide Whether Your Website Needs To Be Search Engine Optimised
