subject: Affiliate Marketing 101 - 3 Benefits of Doing Affiliate Marketing Online [print this page] For those of you who are just getting started with affiliate marketing, let me give you a quick overview of what affiliate marketing is all about. Say you are a fitness freak and you are interested in purchasing a home gym. You go online and do research on home gyms. You stumble upon a review site and read through the reviews of different home gym models. Eventually you select the home gym recommended by the website owner and click on his link to buy the home gym through Amazon. In this case, the website owner is an affiliate of Amazon and he receives commissions from Amazon for every sale he makes.
So what are the benefits of affiliate marketing. Here are a few of them.
1. No need to have your own product: There are thousands of people who will be glad to pay you money for selling their products. This makes affiliate marketing a great attraction to many people who want to immediately start making some money online. You get to choose the products and services that you are interested in promoting. What's more, if you happen to be a "super affiliate", you can negotiate your way to higher commissions.
2. No customer service: You don't have to deal with any customer issues, which is another area that many people fear and detest. Since you are only acting as a middle man to the merchant, the onus is on the merchant to take care of the customer service issues.
3. Perfect test before creating your own product: Often affiliate marketing is the best test for you if you want to create your own product and eventually sell it to your own customers. By engaging in affiliate marketing, you should be able to better understand the market, know your prospects and customer base better and also know what works and what doesn't work for your audience.
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