subject: Domain Name Branding [print this page] The most important thing in Domain Branding is your domain name itself. Most people today type in the domain name to find something on the web rather than getting to it through a search engine. This means it is important for you to have a domain name that is easily remembered and spelt.
If your domain name is easily spelt, then it will help people to remember your brand more easily and they will also not misspell the name while looking for it. If the domain name is long and complicated, then there are very little chances that the people will spell it right or remember it.
Your domain should have a name that can be easily remembered by the people. If people forget your domain name easily, then they cannot type it into any browser which means your business gets affected.
Another thing to keep in mind is that your domain name should be relevant to your business. This will help search engines to relate to your domain name better. How do you make sure that these three points are taken into consideration while getting a domain name? Try and use commonly used words in your domain name. This can help people to easily spell the domain name. It will help if your domain brand is short. A short domain name will be easily remembered by people than a long and complicated one. Thirdly, if you have a choice between using a domain name with a hyphen or without a hyphen, then go for a domain brand name without a hyphen. When people read a domain name, they do not read the hyphen in the name, and this can lead to them forgetting to add the hyphen while typing the domain name.
If you want your domain brand name to be remembered, then put yourself in your customer's shoes. Think what names you would remember easily. This will help you to get a domain brand name that can be easily remembered. Another thing that you can do is keep the domain brand name related to the business you do or products you sell. This will help the people to relate the brand name to your business and also help them to remember the name and the business better. Also, getting a domain brand name which can be related to a visual will help people remember it better. Humans are very visual people and remember things connected with an image more easily.
Doing things that will make people remember your domain brand name is important. But it is equally important to know what to avoid so that people will remember your domain brand name.
As far as possible avoid typos and spelling mistakes in your domain names. Misspelling of common domain brands> can put you into trouble due to trademark infringement.
Avoid trademarks of other companies even if they have a different brand name. You will lose all that you have built just because you have used other companys trademark.
Don't plan anything for the business until you have a domain brand
