subject: Social Media Marketing 101 - Defining Traditional Media From Social Media [print this page] The present generation is fortunate to have the kind of access it has over various forms of media that it can use for social media marketing. Prior to the Internet age, media used to be very expensive and time-consuming type of communication platforms. Nowadays, with the help of the Internet, these notions about media are gradually transformed into a more inexpensive and accessible platform. This phenomenon is otherwise known as social media.
The term social media was initially used to refer to a social network application. Today, the term has evolved into social media as a media and communication platform composed of not just the journalist and editors as producers but also the public masses as critical contributors.
Traditional media are media format like film and television. Newspapers and radios are also traditional media. Commonly referred to as mass media, traditional media requires specific mechanisms and large resources for it to be effective and reach its audience. To transmit information, huge resources are invested for communication infrastructures.
Both type platforms are the same in their ability to reach out to their target audiences and transmit messages like news and media subjects. Small business marketing has little access over traditional media however. For social media, small business marketing can be done with ease as it is not that expensive.
To appreciate the differences between both media, we should consider the following:
Who reaches more people? Traditional media like television is dependent on the extent of its network coverage. This is limited to certain locality and areas. Social-media, on the other hand, is open for public viewing as long as they have Internet access.
How produces what? The privilege of access publish in traditional media is limited to broadcast networks owners. For a small business marketing strategy to be implemented in the platform, one has to allocate huge resources are to ensure successful publication. For social media, anyone can create and distribute information and marketing strategies.
How fast will it take to get published? Undeniably, social-media has greater edge in terms of posting up to date information available to the consumers. All it takes are a simple click of buttons, keyword searches, and a post and promote tips and tricks. Traditional media entails time for getting information, editing and also for printing and distribution.
Social Media Marketing 101 - Defining Traditional Media From Social Media
