subject: Marketing Automation Software And Lead Generation [print this page] Marketing is an important aspect of any firm's strategy and it involves many jobs to be done. Marketing includes analysis of huge data and many critical decisions to be made over which marketing paradigm is dependent. Marketing Automation Application are helpful in reducing effort and time associated with marketing process.
Marketing Automation Software generates demand or automate the marketing work flow. Demand generation deals with statistical analysis while marketing automation work flow deals with the internal mechanics of marketing department, such as budgeting and planning.
Application for demand generation has gained more popularity as in the recent years online lead generation is on the rise in the marketing industry. Marketing automation software helps the user to decide the methodology and marketing paradigm and most importantly keep a check on progress.
Marketing automation software have made lead generation easy. Online lead generation is used widely as it has many advantages over other methods which are used to reach to the prospective buyer. Many software applications provide comprehensive tracking of leads and statistical analysis of data which helps the marketers to take quick decisions about the further improvement of the campaign's.
Lead generation model have many advantages over other models such as cost per click model. In CPC model the cost of keywords has risen dramatically and it is not useful for the vendor or advertiser. As far as CPL model is concerned here, a marketer pays for every lead. The marketers decides on the quantity of fields he wants as more fields cost more and reduce the interest of people.
Lead generation campaigns are very effective as the target population is easily identified and the leads can be generated by paid search campaigns. Here, marketing automation software plays an important role as it helps in reducing time, effort and human error.
