subject: Focus on the Effectiveness of The E-marketing Campaign [print this page] E-marketing campaign is quite important for the internet marketing success. Unless you have figured out why audiences visit your site, you don't know which kind of e-marketing campaigns have been successful and which field toinvest more money in the future.
Firstly you can track with the site analysis tools. Many suppliers can provide tracking tools that can tell you much information like where your audiences come from, what they do while on your site pages and where they go when they leave.
If you search the internet you may find a free trial - but remember that you'll need a large amount of data for the results to be significant.
If you have access to the server hosting your website - will also is able to access a log file - a recorded history of all requests for pages on your site. It includes details of the page requested, the time and source of the request.
The problem with monitoring a log file is that it grows so quickly that you need software to glean anything useful from it. A website analysis tool is apiece of software that you can use to measure the usage patterns of your site. It does this using statistics such as the total number of visitors, the number of new and returning visitors, which search engines they are finding the site through, and which parts of the site they are making particular use of.
Some website analysis tools, such as Analog, are available free from the web. Other popular packages include Wusage and WebTrends. Google Analytics is a free of charge tool that provides an extremely detailed view of how visitors have found your site and whatthey do when they get there. You can also use webmaster tools provided by the various search engines to gain a better understanding of how search engines have ranked your website.
Another way is to make best use of the user surveys and usability testing to check the effectiveness of the e-marketing campaign. The only other way of checking how visitors reach your site and whether you're providing what they want is to ask them.
Ideally, you need to know how they found the site, whether it is their first visit and why they're visiting. Pop-up surveys (new pages containing surveys that open in separate windows) are a good way of gathering this type of information - but users may simply ignore them, particularly if you ask too many questions.
Usability testing is another effective way to collect valuable feedback from site visitors. This involves getting groups of customers and non-customers to review your website and to give feedback on how they feel when they visit and how effective it is in promoting your business or selling your products or services. This can be done informally by yourself or you can ask for help for a specialist agency to do this for you.
To make conclusion as often as possible and find problems in the process of the e-marketing campaign in time and make progress in the way of the e-marketing success, improve them at utmost to get as much as perfect.
Focus on the Effectiveness of The E-marketing Campaign
