subject: Smart Website Design - What is it all about? [print this page] The primary goal of website designing is to create a website that is attractive, easily accessible and fully functional. After all, this is what will ultimately help you in attracting visitors and retaining them on your site long enough to influence their buying decisions.
In the following paragraphs, we will talk about the most crucial aspects of a website's design and how even the smallest of things can make a big difference to your entire online marketing campaign.
Cross browser compatibility is one of the most pressing issues faced by designers today. With so many different categories of users, divided into nations, technical choices, as well as behavioral preferences, it becomes difficult to cater to the needs of one and all. This is where lies the importance of making your site available to all kinds of browsers, and hence, all kinds of users. This means, you have to not only keep your website free of a heavy design (unless really important), but also make way for older and upgraded versions of commonly-used browsers. Your visitor may have a PC, a MAC, a Linux box, a PDA or a cell phone, all which use different browsers. A good design is one that works well with Microsoft Internet Explorer, Firefox, Safari, and Opera at a basic level. Undertake validation of your HTML codes and also test your pages on different platforms before actually going live with them.
Another thing that can make your web page heavy, and even irritable, is the graphics. A smart website designer knows how to ensure that his site loads fast and is able to retain that ever-impatient user. What needs to be done is proper optimization of photos and other graphic files, so as to convert them to sizes that do not slow down the loading of the page. Alternatively, you can also use the height and width attributes on each picture, so that the rest of your page can load while the graphic file is downloading. And remember to use those very helpful ALT Tags so that users with graphics turned off know what the photo/graphic is.
Remember, a good Web Design is all about smart planning. The aim of your design should be to make an attractive and easy to use site with relevant and impressive content and layout. If you wish to get professional help in designing your site, seek the services from a reliable Website Design company. Australia based giant Broadway Infotech is one of the most trusted brands across Australia and Asia when it comes to Web Design. The company has helped scores of business in building that perfect, dependable website.