subject: Flyer Distribution Advice [print this page] I have worked flyer distribution jobs for over a decade in the Chicago area. City, as well as, suburbs. Here I will provide some sound advice to a business owner looking to hire and evaluate a distribution service. This is also crucial information for a flyer distribution service that wants to deliver best possible results for their client.
Hand to Hand flyer distribution must be done by an outgoing, well dressed and well mannered person with an acute sense of tactful persistence. It is important to have the hand with the flyer almost fully extended at all times; so people aren't startled by a last minute draw. Generally, when one person grabs a flyer the following six will also. THe distributor needs to be confident that they are not soliciting anyone's time or money, but presenting them with valuable deals, offers, discounts, or products & services.
In an average Chicago door hanger distribution campaign, there's no telling what you will stumble upon. To ensure an efficient campaign (in a service where every minute counts), one would be well advised to first see
the terrain on Google Maps. It's good to be made aware of parks, schools, parking lots, or streets with only one residential side prior to actually working to be able to dispatch teams accordingly. Teams of two, one man per side, can then do their route; constantly tracking what they have covered on a print-out map. It is very important to be organized and track what has already been canvassed. This seems tedious, but becomes a cornerstone in a campaign where more that 20,000 dorhangers need to be distributed and the campaign lasts several days. The distributor can provide "tracking" evidence as much as they'd like... It is still a very good idea to constantly communicate with the distributor and scout areas of distribution daily, preferrably before 5 pm.
This concludes the basic guide to sound flyer campaign. Leads-R-Us.
