subject: Mobile Based Sales Tracking Solution [print this page] Did anyone ever imagine of how mobile phones could mingle and integrate so seamlessly into the life of the human beings in the future? When mobile phones entered Indian market some few years ago, it was more of a luxury item than of a basic need item. No one might have realized at that time how this small instrument was going to change their life forever and least did they wonder in their wildest dream how mobile phone was going to cruise beyond the limits set or understood as its basic purpose.
Mobile phones are no more a device which just enables you to send sms and make phone calls. It has come a long way with many features and functions embedded into it. If you had installed a small music player on a camera, you would still call it a camera or if you had installed a small digital torch on a music player, you would still call it a music player. Similarly, with so many features and functions installed into a modern mobile phone, it is still called a mobile phone.
By coming out of the box of its basic purpose, mobile phones have found prominence in the corporate world even. SMS sending capability of mobile phone has been exploited in a very incredible way to serve various purpose and verticals of these corporate. Starting from HR to Sales team in these corporates are using the features of mobile phones for better business.
Mobile phone coupled with IT-expertise can be a very sensible cock-tail to any business organization. Companies like Cadbury, Henkel, Kelloggs etc. are using this cock-tail to penetrate the rural market and bring real-time market data and information onto the strategy making table. These giants are using mobile-phone based sales and market information tracking solution which enables their sales team to manage any activities like order-booking, collection, stock replenishment, performance monitoring etc. through mobile phones. They are even having various auto generated MIS reports on the web and mission critical sms on mobile phones based on the data coming into the server. Going hi-tech with mobile phone has helped them to guide the market quite proactively and that too in a very cost effective manner.
