subject: Total Newbie To SEO? Have No Fear! Get Higher Rankings Easy With These Tips [print this page] Increasing your rank in the search engines and getting the most out of your SEO campaign depends on many different factors. Yet you always have to remember the importance of quality backlinks, as this is one of the most important aspects of SEO. What kind of backlinks you build for your site might make or break your SEO campaign, which is why you should always aim at acquiring high quality backlinks that are relevant.
One type of site that it's very beneficial to submit to are web directories, which are seen as high quality by the search engines. If you want your site to be seen in a favorable light by the search engines, try to acquire links from DMOZ and Yahoo! which are the most sought after web directories. You may not be able to get listed by the top directories right away, though, as they are selective. This is so that spammy links are not included. You may have to wait to get listed in the top directories, but there's no reason you can't submit to a large number of lesser known ones who will be glad to list you.
When you're creating content for your site, you need to keep in mind the search engines and as well as your visitors. This process is the art of writing for the search engine and the consumer at the same time appeasing both using SEO copywriting. In order to create quality content to help your SEO efforts, you should first do effective keyword research.
For best results, write your copy around the keywords you found in your search. Don't just stuff in random keywords to fill content, this is called spamming and can get you blackballed. Your content should make perfect sense and have the right level of keyword density, somewhere around 3% to 5%. This would not only allow you to get higher search engine rankings, but also give your visitors a reason to come back.
One aspect of SEO that newcomers may not be familiar with is the use of the robots.txt file.
Your site may have pages you don't want indexed, and this file tells the search engines which pages it should and should not include. Some of your pages, for example, might have duplicate content that would harm your site's ranking, so it would be better not to have it indexed. While you should use the robots.txt to protect a few of your site's pages, you need to make sure you have a site map included so that the search engines have a clear idea of your site's structure and navigation.
These are some of the most effective ways to make sure your site is optimized for the search engines.
Total Newbie To SEO? Have No Fear! Get Higher Rankings Easy With These Tips
