subject: SEO: To Live And Let Die? [print this page] To achieve the best rank possible, what is the most important element to focus on? It's the title , which impacts your ranking to a great extent. This is why you need to write an effective title with the keyword in it. The words in your title are given high priority by the search engines so not having your main keyword there will negatively affect your ranking.
Search engines use your title and description when listing your site in their search results. There are many ways you can write enticing titles but the best way to do it is to weave it around your main keyword. Be careful not to overdue it, though, as you don't want too many keywords in your title tag.
To most effectively utilize the space use only 2 or 3 keywords. When writing your titles, you want to keep them short but don't hesitate to get creative with it. When you're starting out with SEO, you'll realize that focusing on this one element will make a huge difference. Creating site content can be challenging, it is important to remember that you need to aim not only at your visitors interests but also the interests of the search engines. This is known as SEO copywriting or the art of writing content for the search engines and at the same time make it appealing for the end user. It is important to have the right keywords to increase your SEO benefits.
Once you know what keywords to target, go ahead and write your copy around them. This doesn't mean that you should simply stuff in random keywords into the content because you might get blamed for keyword spamming. Keeping your keyword content down to between 3 and 5 percent and making sure your content makes perfect sense will increase your search engine rankings and have your visitors coming back for more.
Search engines give strong preference to the headlines on your site and look into how you've used your keywords with them. Headlines are important to your human readers and the search engine spiders are aware of this. The search engines use the H1, H2, and H3 tags to find he keywords that you want to be ranked for. The key is relevancy because the search engines want to deliver relevant results. Adding your keywords in the heading also helps the readers co-relate them with the search query they entered. These on page optimizations are necessary as well as optimizing your site with relevant backlinks.
It will take time to really learn search engine optimization. You will just need to commit to the process to get your desired results. Before long, you'll know it's not as difficult as it sounds at first.
