subject: Learn To Do SEO The Right Way For The Highest Rankings Possible [print this page] One of the main things that you need to keep in mind when optimizing your site for the search engines is: focus on offering unique content. When the search engines look at your site, they are primarily interested in seeing material that the public will benefit from. If your site is about organic foods, the way to impress the search engines is to make sure you have good keywords for this niche and then create unique articles or other content around these keywords. The better your content, the more traffic you'll get from the search engines, and additionally you'll get more repeat visitors to your website.
The search engines do not like duplicate content, and using it could not only lower your ranking but get your site banned. It is commonly believed that you can use duplicate content to rise to the top of the search engine listings, but this is not the case. You should focus on publishing original, relevant and high quality content that will please both visitors and the search engines. The search engines also look for a steady supply of new content on your site. You will get better results with the search engines if you are consistent about publishing new content on your site.
You may have heard that meta tags are not as important for SEO purposes as they once were. This is because the search engines have gone mature now, they've changed. While in the past, your tags would have a large impact on your rank, now the content on your site is the main factor. Two meta tags that you should not forget about, though, are the keywords and description, as these still play an important part in how the search engines view your site. You want to have the description relevant, as this is how the search engines will list your site for the public to see when they do searches.
Your description meta tag, then, should contain whatever you want people to see about your site. When it comes down to it, SEO is really about paying attention to all of these apparently little details. Be sure to use your main keywords in the keyword tag, so the search engines can relate your site to the right keywords. You want to be sure that the content of your site is a match to your keyword meta tags, so use the same keywords in both.
Anchor text is another tip that you should not ignore, it should be implemented wherever possible, as much as possible. Huh? Anchor text, what's that? It's nothing but using your keyword to describe your hyperlink. You must have proper anchor text links for those coming in as well as those going out. The biggest advantage of having anchor text is that it lets the search engines know what keyword you're actually targeting and what to rank your page for. It is important to note that even visitors will have a good idea where your anchor links are going to lead them and what it's about even without actually clicking the links. In the big picture, anchor text will increase your rankings drastically.
You will be able to achieve some good results if you remember to use all of these SEO tips on your own websites.
Learn To Do SEO The Right Way For The Highest Rankings Possible
