subject: If You're An SEO Newbie Then Absolutely Read This To Step Your Game Up [print this page] Publishing unique content is one of the most important ways you can optimize your site for the search engines. What the search engines are looking for above all else are sites that provide internet users with helpful and informative content. If your site is about organic foods, the way to impress the search engines is to make sure you have good keywords for this niche and then create unique articles or other content around these keywords. The better your content, the more traffic you'll get from the search engines, and additionally you'll get more repeat visitors to your website.
Don't make the mistake of including duplicate content on your site, since that will harm your rankings, and might even get you banned from the search engines. There are various systems to fill your site with duplicate content, and some claim this is good for SEO, but the reverse is actually true. You want your content to be pleasing to your visitors, original and consistent with the theme of your site. Another way to rank well in the search engines is to consistently publish fresh content on your site. When search engines look at your content, they want to see that you are keeping it updated, so this is something to keep in mind.
Backlinking is an essential part of your SEO strategy, and you should try to build backlinks for as many pages on your site as possible, not merely the home page. Creating backlinks is an ongoing process, so when you split your efforts into acquiring these links for your other pages, you'll be able to get your site ranked in a better way. For example, if you have a site that is about travel, you might have pages that target keywords like "Carribean," "Europe," "Mexico" and others. If you can get backlinks for every one of your pages, they can all get ranked for the keywords they target. If you want to rank for a keyword, you have to use anchor text with your keyword for the backlink. In a way, you're giving the search engines more value because of the content on your other pages. Your homepage is not your whole site, so don't stop with it.
Take advantage of the ways that the search engines can help you. It is really in the search engines' best interest for you to improve your ranking, as this means you are providing more value, so they help you with some free resources. You can gain some valuable information from these resources if you take the trouble to use them. For example, we all know the value of keyword research in SEO. If you need help finding better keywords so you can rank more highly, just use Google's Keyword Tool. Many of the tools you can use online for free are actually superior to the high priced ones that people want to sell you.
These tips will get you started with SEO, but it is something that needs to be perfected over time. Commit to the process of SEO and you will get your desired results. Soon you'll realize that it's not as difficult as it sounds.
If You're An SEO Newbie Then Absolutely Read This To Step Your Game Up
