subject: An Increasing Risk Of Net Store Sales Development Is Rapidly Windows [print this page] As the doors and windows products are unique, compared to other building supplies, doors and windows industries need a healthy Marketing Channel. At present, China's door and window industry Sell Channels are mainly retail outlets, operated stores, network marketing, joined Proxy , And experience the museum in the form. However, with the gradual development of the market and the changing circumstances of these four models and gradually reveals the shortcomings of their own, innovative marketing model has become the door and window industry in 2010 pressing task.
Store selling doors and windows Store brand windows and doors of most businesses is one favored by traditional marketing models. But subject to the doors and windows need to customize products, time-consuming, capital-chain and long, doors and windows manufacturers in the cash flow on the tired response. In addition, coupled with a strong position store, and stores began expanding into a door and window industry, doors and windows of the store's other exclusive brands produced, so the relationship between store and supplier subtle, explosive conflict.
But it is undeniable that the current number of windows and doors company store is still the preferred marketing channels. Store sales volume on the window of the huge lead, so many doors and windows of the store brand, "unable to stop."
Operated stores sales model Survey shows the scale of some of the doors and windows into the brand of choice-operated stores as a marketing channel "bypass roads." Doors and windows company-operated stores to the interpretation of the brand, and enhance the cultural push extreme, which is most of the windows one of the main enterprise value-operated stores.
"Operated stores is not" snake oil ", he mainly used as a large-scale enterprise brand doors and windows," an industry source said that the initial investment as operated stores need large-business cash flow is an test. Again, the site is operated stores one of the main factors to be considered, traffic conditions and consumer groups, etc., all determine the success of site-operated stores. The rapid development of Internet sales
doors and windows As increasing the power of the Internet, network marketing because of its unique strengths and characteristics of the windows and doors industry, marketing has become the new darling. In particular, the inherent characteristics of products for doors and windows, the network marketing in the brand's popularity and reputation and so has a unique advantage.
Hongyuan Chen Yong, general manager of windows introduced in participating in the process of online media marketing, active approach to business benefit, won the reputation and profits.
The same time, some windows and doors on the network marketing business is still on the fence. According to the survey, the great success of the network marketing model makes more business-to-door sales model that more optimistic. According to industry sources, Network marketing, also will become the main door and window industry marketing channels.
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An Increasing Risk Of Net Store Sales Development Is Rapidly Windows
