subject: The Basics of Affiliate Marketing Using PPC Direct Linking Strategy [print this page] For an online business amateur, the phrase affiliate marketing using PPC direct linking strategy can seem like a complicated mouthful. But it's also an integral part of making an online business a money-making success. Direct linking with PPC can literally put your business in high gear in a flash. Best of all, it isn't that hard to understand once you break it down to its basics.
Breaking It Down
The best way to understand affiliate marketing using PPC direct linking strategy is to understand its different parts. We all know that affiliate marketing is the process of using other marketers and sites to promote or sell a product. PPC refers to Pay Per Click, which is what is often used to funnel specific traffic to a certain affiliate. By combining these two features in a direct linking strategy, you basically do away with the pre-selling landing pages. Instead, your traffic is directly taken to the product or service you're trying to sell.
So how exactly does this work? The first thing you need to do is create a display URL and a destination URL for your Google ad. The display URL is what shows up on your actual ad - however, when somebody clicks on it, they will be taken to your destination URL. This is the basic premise of direct linking - your traffic is directly taken to the affiliate site you want them to visit. It's important to ensure that both the domain of the display URL and the destination one are the same. The reason why this method is so popular is because it does away with the hassles of creating your own landing page. If you're not familiar with HTML or effective website design, it can take a long time to just get your affiliate page started. If you're hoping to get this marketing tactic off the ground quickly, setting up a landing page and site can cost you a lot of time and money. This direct linking method does away with all that since your visitors are taken directly to the affiliate site with no fuss.
Get Started
The first step in affiliate marketing using PPC direct linking strategy is to set up your own affiliate ID. You can do this by signing up with different websites like ClickBank. Now instead of creating your own page, all you have to do is put your affiliate link in the target URL of the Google ad you are using. As long as your commission rates remain higher than your click expenses, you will find yourself making a healthy profit!
But be warned, this kind of marketing strategy isn't suited for long-term profits. However it is an effective way to bring in some quick traffic and make some cash in the process. Apart from that, it's just a really great way to learn how the AdWords business works - you'll get a much clearer picture on which ads bring in the cash and which ones don't. Plus you get to literally earn while you learn! If you're also hoping to bring in some fast traffic, this is an incredibly effective way of direct marketing.
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