subject: Do You Need a Website For Affiliate Marketing? [print this page] For many Affiliate Marketers just starting out, there is the question of "Do I have to have a website?" The short answer is "No". However a much better campaign can be created if you have your own website. It allows the internet marketer to be more versatile and flexible in his or her approach to affiliate marketing.
Without a website the affiliate is still able to direct traffic to the vendor's web page and gain commissions. He or she can do this using their affiliate link which enables the visitor to navigate to the sales page. This has some disadvantages, since the link is clearly recognizable as an affiliate link. Unscrupulous viewers frequently do one of two things. Either they delete the end of the link which identifies the affiliate, so that when they click on the link to go to the website the affiliate is deprived of the commission; or they may substitute their own identification on the link, and again the affiliate cannot earn money. Some do this under the misapprehension that they will thereby pay a lower price, but this is untrue as the commission is paid by the vendor and does not affect the price paid for the product.
The affiliate can avoid this problem in two ways. Firstly by cloaking the link and thus preventing the link from being interfered with. It is still recognizable though as an affiliate link. The second method is to purchase a Domain name and have it redirect the visitor to the sales page. This is the preferred method as it not only protects the affiliate link, but looks more professional. Some sites insist that the affiliate does this if he or she does not have a website of their own.
Another option for the affiliate who has no website is to create a blog. This is in effect a website, but not so versatile and is more restricted in design capabilities. A blog can be set up on Blogger absolutely free and is very easy to manage. Short of having a website this is the best option for an affiliate. It allows them to create a review site and also to be able to capture email addresses and start building a list.
There is much to learn for the beginner in affiliate marketing and even the more advanced marketer finds new twists to apply to their marketing campaigns. It is well worth investing in a really good marketing course, it will save much time money and frustration and the affiliate will be able earn money with greater confidence.
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