subject: Guangdong, 23 Home Market, "five. One" By Spike Breakthrough [print this page] Earlier this year, following the "home appliances to the countryside" " Car Countryside ", the central" One document "presented to support the farmers housing as an important measure to expand domestic demand and adopt effective measures to promote" Building Materials The countryside. "Policy once this round of rural areas are home to the industry launched a strong concern that the companies have increased efforts to sink channels, efforts to build 23 market. However, the real estate launch in late April, the New Deal Queshi 1 Housing industry shaken the market, household consumption or its spread to become unstable.
By these good and bad news staggered effect, 23 home market in the "51" Decoration Season's performance? Ben Wang's market research through the line for you unlock secrets.
"51" Sell Double the amount increasing gap between sales of different products
"51" period, the reporter visited the Guangdong Province, the county seat of three spring home markets, including home appliances, Furniture , Tile, textile products and other building materials stores, specialty stores and general building materials store, In summary, East and West City home consumer market in the "51" season sales even more vigorously, the crowd rose 3 percent consumer sales is more than double in April .
It is understood that, although "51" Golden Week sales total domestic market, Wang, but the three-day holiday with the significant difference between the market conditions. Gree store manager told a reporter, on the 1st of the stores received the previous weekend, consumers more than double the amount of turnover is nearly twice as many; 2, the flow of people and the turnover was significantly down, about 1 Day Qi Cheng; 3, with daily sales of the situation is much the same weekend.
Asked about the reasons for disparities, the manager said the small town of consumption mainly in the organs of the executive, the World Expo held in Shanghai this year, the original authority unit for three days, "51," temporary adjustments for the five-day holiday, Most families choose which travel, but will avoid the peak travel period from 1 to travel to the 2nd. At the same time, he also believed that on the 4th and 5th stores will flow with the staff coming back and travel increased.
In addition, sales of household products of different conditions was significantly different. As home appliances promotions richer, more intensity scale, despite the unit price discounts, but Jiuzhe around, but most consumers would choose in the "51" promotion when purchasing household electrical appliances, in particular, is urgently in Small appliances Products. Furniture and home textile products in the "51" level of benefits during very impressive, but the city of Shunde, wholesale furniture salesman told reporters, "51" is not the most popular furniture sales season, so there is no clear volume and flow changes But the end of the year sales will be very popular, because at the end of marriage for new housing and the "good life" very much.
In addition, tile, flooring, Hardware Lighting, plates and other products had no obvious peak season, a distributor of ceramic tile that as a long-term housing and renovation work, small town residents were more than enough money, a building of all the tiles in ten according to the progress of renovation more times to buy.
Season for the market to seize high ground, a variety of innovative promotions staged in a market turns, may be contrary to your surprise, a little small county's promotions are not worse than the primary market.
"Better" home in the city have Sanjiadian were nobles stores, wholesale shops and cheap shops, each store promotions are different. Main business dynasty nobles store furniture high end furniture and Commonwealth, purchase over 1,000 yuan, 400 yuan in cash vouchers to send; wholesale shops mainly engaged in Shunde furniture wholesale, big discount prices, leather Sofa Each set cost just 1000 yuan; cheap shop mainly for rural consumers, consumption of rural identity customers can receive gifts, including luxury fans, Jin Long Yue edible oil, luxury Smokeless pot, hardcover washing powder, etc. Stir so full of "51" period of three furniture market.
Guangdong, 23 Home Market, "five. One" By Spike Breakthrough
