subject: Rules, Rules Rules... SEO Rules Suck! Here's How To Flip The Script To Your Advantage [print this page] The most benefit will be gained by understanding that there is great value in blogs since search engines rank them high. Blogs not only get indexed quickly, but they are also among the highest ranked by search engines. Search engines are already familiar with the fact that blogs provide high quality information consistently with fresh content constantly which is why they are able to rank blogs higher and index them faster.
Making your blog a part of your main website will help your main site get indexed quicker which is a definate advantage to including your blog on your site. So you ask, how often should you refresh the content in your blog to keep the attention of the search engines? You are really in control here, you determine what works for you and go from there, however, many would suggest more as opposed to less. It's a bad idea to leave your blog still too long so be consistent, make a plan for content revision and stick to it regularly. Doing that will increase your trust factor in the eyes of the search engines which will also increase your chances of greater success.
As soon as the search engines begin regarding you as an authority in your targeted audience, getting their highest rankings is a cake walk. You can create relevant backlinks simply by maintaining your targeted blog and networking with other bloggers who will want to gain link juice from you. So having your own blog helps you in more than one way. Last but not the least, creating your own blog will simply get you more traffic in the end, what do you have to lose? Keep in mind that your content should be geared toward not only your visitors but also your search engines since that is where your ratings will come from.
This is known as SEO copywriting or the art of writing content for the search engines and at the same time make it appealing for the end user. It is important to have the right keywords to increase your SEO benefits. Now that you have targeted keywords you can write your content based on these words. This doesn't mean that you should simply stuff in random keywords into the content because you might get blamed for keyword spamming. Keeping your keyword content down to between 3 and 5 percent and making sure your content makes perfect sense will increase your search engine rankings and have your visitors coming back for more.
One often overlooked tip that really works is linking your internal pages together so that they all benefit from the rankings of the main page. Accomplishing this one task can significantly boost your search engine ranking. You can quite simply link relevant pages with anchor text using the right key words. The simple strategy of linking with anchor texts can be seen on any websites to some degree but heavily on the big sites such as wikipedia.com. There is absolutely no reason why you can't take advantage of this strategy, especially when it doesn't take much effort. Go on, make an impression on your search engines, show then you can link internally and externally effectively.
As you can tell from this discussion, search engine optimization involves keeping track of a variety of factors, all of which add up to give you the results you want.
Rules, Rules Rules... SEO Rules Suck! Here's How To Flip The Script To Your Advantage
