subject: Horrible Keywords That Will Not Help You When Promoting Niche Products [print this page] Ever wonder why people do not buy your products even though you thought they were looking for them?
Well, guess what? there is a darn good chance that they actually weren't looking for it if they didn't buy it! You made a mistake with your keywords, and not a lot of people talk about this, because they can't wrap their swollen minds around it. Listen up!
The reason for your massive keyword failure is that there are so many ways that your keyword that you thought was super targeted actually attracted the wrong person to your site. You need to think backwards and remember that you need to get inside your prospect's mind: What word are they thinking when they went to google to search. Now, you must be careful not to get tangled up in other industries and low demand outlets for your niche.
Here is how it works. First, assuming that you were using a super targeted, sniper rifle approach, you are most likely indeed doing one or two of a few things very wrong.
Sometimes you'll have a keyword like "affiliate marketing" and you have good results with it. You rinse & repeat, making a new ad campaign or article using something very similar to it. You do "marketing for affiliates" It does not work. This is why.
First off, you may have fallen deep into the "two meaning" trap, for example, where you used a word like "stories" and someone looking for the movie "18 stories tall" found your ad. Think to yourself, is there any other way in the english language that this word could be used? Is someone going to get this word confused with something else? If the answer is yes, do not use the word for your niche.
Second, some words will not work for you and they might as well just be used as negative words in your PPC campaign.
These are words like "free" or "downloads" when in fact the person is not going to be downloading anything. Or "used" when there is no used gear. This is a practical, reasonable philosophy but thousands of people still get this all wrong everyday. Do research on your product!
The third and most deadly word of all are gender explanations and plurals. Sometimes someone wants one of something and not "somethings" with an S. Sometimes someone wants to date a woman and not a man. Sometimes someone wants a package of items to sell wholesale and he clicked on your ad to a retail store. He will not buy your air jordans for $100, he was looking for a wholesale lot of 50 jordans to sell himself on Ebay and make money.
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