subject: Boost Your Web Site Traffic Through Back Links [print this page] Google uses many techniques to calculate the importance of a page, however one very high ranking technique is by the number of votes it receives from back links. In addition Google estimates the importance of the pages that are involved in the voting process.
So the pages that are high ranking themselves and are ahead in Google ranking are very important in that help to make other pages important.
Google's technology used to calculate this popularity does not involve humans and as such it can be manipulated by smart web masters looking to rank highly and profit from a high Google ranking.
Google's search engine is almost completely hypertext-based. This essentially means that Google analyzes all the content on each web page including fonts, headings, divisions, tables, pictures, file names and the exact positions of everything on the page.
Google also evaluates all of the content of linked web pages, both within the site and external links to and from the site.
This allows Google to return search results that are closest to user queries without distributing results that are fraudulent attempts to hijack traffic.
Google updates their index regularly and places important emphasis on fresh content and fresh back links to that content.
So the importance of having your web age viewers make regular back links cannot be under estimated.
To do this you need to facilitate your page viewers ability to make back links and make it easier for your web site viewers to do.
There are many social book marking facilities like dig, twitter, ask, addthis and many more that will allow you to submit your own site or have others submit it for you. Every time your site is submitted, not only will that create back links, but more importantly people will click on those links, giving you traffic and counting as votes toward your Google rank.
This is just one of the many back link strategies
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